About redegg

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So far redegg has created 58 blog entries.

Prepare for Landing!

Prepare for Landing! Having a website is one thing, getting the most from a website is another. Typically a website visitor will determine whether your site is relevant to their needs in a matter of seconds. The quality of a landing page, which is the page a user lands on after clicking a specific URL, [...]

By | October 13th, 2014|Email Marketing, Google Adwords, Inbound Marketing, Pay-Per-Click Advertising, Search Engine Optimization, Website Creation|Comments Off on Prepare for Landing!

Social Media: Take it Personally

Ryan does the ice bucket challenge! Social Media: Take it Personally Okay, okay, okay. Maybe this wasn’t the greatest title. I’m not saying that if someone says your business stinks that you should take offense. Even worse, you definitely shouldn’t take so much offense that you come back at them with “You Stink!” [...]

By | September 13th, 2014|Facebook, Google+, Instagram, LinkedIn, Pinterest, Social Media, Twitter|Comments Off on Social Media: Take it Personally

Businesses Are People Too

Business to business marketing can seem awfully daunting. How do you market your goods and services to a business? How would a business find you? The important thing to remember is that businesses are people too and people like content. Not just any kind of content, but relatable, helpful, and creative content. Using content marketing [...]

By | August 14th, 2014|Blogging, Email Marketing, Grassroots Marketing, Inbound Marketing, Social Media|Comments Off on Businesses Are People Too

Do What You Do Best

We all have things that we are good at. In our personal lives and our professional careers we naturally gravitate towards performing the tasks that we are better at or can do more efficiently. Economist Adam Smith first mentioned the idea of comparative advantage in his book The Wealth of Nations. Later, David Ricardo described [...]

By | June 25th, 2014|Blogging, Email Marketing, Grassroots Marketing, Inbound Marketing, Online Presence Management, Website Creation|Comments Off on Do What You Do Best

Tips for Writing a Great Blog Post

Image from Pixar's movie 'Up' Let’s face it. The average attention span of an Internet user is about equal to that of Dug, the dog from Up. “Squirrel!” Anyway, the keys to getting your content read online are to use a reverse pyramid structure and accommodate all different types of reading styles. A [...]

By | June 12th, 2014|Blogging, Grassroots Marketing, Inbound Marketing, Search Engine Optimization|Comments Off on Tips for Writing a Great Blog Post

Reaching Marketing Enlightenment

Reaching Marketing Enlightenment Are you asking the right questions? When was the last time you took a look back at your marketing plan and reflected? Things may be going well but could they be better? In business, and in life, taking a few hours to think, reflect, and ask the right questions is the most [...]

Your Spring Cleaning Marketing Checklist

Spring is here and it’s time to emerge from hibernation. Many of us have finished, or nearly finished, filing our taxes which usually means we’ve straightened out our books and cleaned up our finances. However, have you taken a look at your marketing efforts? They probably need cleaning up too! While you’re in spring cleaning [...]

By | March 22nd, 2014|Online Presence Management, Search Engine Optimization, Social Media, Social Search / Reputation Management|Comments Off on Your Spring Cleaning Marketing Checklist

A Beginner’s Guide to Choosing the Right Social Network for Your Business

Social Media for Business Explained There are a ton of social media platforms out there and it can be very overwhelming to try and determine which ones are the best investment of your time and money. At Red Egg Marketing we look at everything including demographics and target markets to choose the social media profiles [...]

By | February 18th, 2014|Facebook, Google+, Grassroots Marketing, Inbound Marketing, Instagram, LinkedIn, Pinterest, Search Engine Optimization, Social Media, Twitter, Yelp|Comments Off on A Beginner’s Guide to Choosing the Right Social Network for Your Business

5 Free Online Tools for Your Grassroots Marketing Strategy

The Internet has changed marketing forever. A few years ago a business would have to spend more money to reach fewer interested people using Yellow Page ads and direct mail campaigns. Now with the help of the Internet, a business can spend their hard earned marketing dollars more wisely and target a group of more [...]

By | January 27th, 2014|Blogging, Email Marketing, Facebook, Google Local, Google Places, Grassroots Marketing, Inbound Marketing, Search Engine Optimization, Social Media, Social Search / Reputation Management, Yelp|Comments Off on 5 Free Online Tools for Your Grassroots Marketing Strategy

Using Content Marketing to Reach Your Target Audience

Savvy consumers have wised up to traditional forms of advertising. People are trading in their cable boxes in droves for entertainment alternatives like Apple TV and Netflix. How media is being consumed is rapidly changing, which poses an interesting challenge for businesses used to marketing in a certain way. Content Marketing is the creation and [...]

By | December 16th, 2013|Blogging, Grassroots Marketing, Inbound Marketing, Search Engine Optimization, Social Media|Comments Off on Using Content Marketing to Reach Your Target Audience