Branding is a key piece of every marketing strategy. It guides the way you write, design, sell, and even communicate with leads. Read more about branding on Red Egg Marketing’s blog.
B®anding. There are a lot of misconceptions about branding, so let’s start with the basics. A brand is not a logo and it's not an "identity" (industry term). A brand is not something you hold, it has little tangible properties whatsoever. A brand is personal. An internal, almost visceral experience you have toward various products, services [...]