Email Marketing Mistakes to Avoid

Email Marketing Mistakes to Avoid Of all of the tools available to marketers, email campaigns are the most versatile and effective when used correctly. That being said, there are a lot of details that are easy to overlook when creating them. Don’t worry though, we’re here to point out the common email marketing mistakes to [...]

By | November 6th, 2017|Email Marketing|0 Comments

The Wonderful World of Retargeting Ads

The Wonderful World of Retargeting Ads In a perfect world, every customer who visits your website makes a purchase or becomes a lead. But we don’t live in a perfect world, and sometimes consumers need a little bit of coaxing and reminding. That’s where retargeting ads come in – and we’re here to tell you [...]

Marketing Metrics that Matter

Marketing Metrics that Matter In the world of digital marketing, everything we do is planned and executed with a specific, measurable goal in mind. If you’ve been doing this for a while, you know there are two types of metrics in this world – vanity, and the ones that actually matter. We’re here to discuss [...]

By | October 26th, 2017|Email Marketing, Facebook, Google Adwords, LinkedIn, Pay-Per-Click Advertising, Social Media, Social Search / Reputation Management, Twitter|Comments Off on Marketing Metrics that Matter

Writing Website Copy: Why You Already Know How to Do It Well

Writing Website Copy: Why You Already Know How to Do It Well Believe it or not, even if you don’t think of yourself as a writer, you’re a writer. How many emails and texts have you already sent today? How much time did you spend crafting that tweet? How you write the small things in [...]

By | October 5th, 2017|Blogging, Email Marketing, Online Presence Management, Social Media, Website Creation|Comments Off on Writing Website Copy: Why You Already Know How to Do It Well

Top Credit Union Marketing Ideas

Top Credit Union Marketing Ideas Most credit unions are great at what they do – managing member finances and keeping interest rates low. What a lot of CUs have not quite mastered though is marketing. There are endless avenues to market through, but below are the top credit union marketing ideas we have found to [...]

By | July 26th, 2017|Credit Union Marketing, Email Marketing, Inbound Marketing, Social Media|Comments Off on Top Credit Union Marketing Ideas

8 Reasons to Send an Email Newsletter for Your Business

8 Reasons to Send an Email Newsletter for Your Business. We’ll be honest with you. Email newsletters take some time and are a lot of work. They need to be compelling, contain a strong call-to-action, and elbow their way into your recipient’s gaze amidst a crowded inbox. A pretty tall order, but definitely not impossible. [...]

By | March 24th, 2017|Email Marketing|Comments Off on 8 Reasons to Send an Email Newsletter for Your Business

Write a Winning Win-Back Email

Write a Winning Win-Back Email. Q: What is a win-back email? A: A win-back email is an email to a customer who at one time opted into your email communications, but hasn’t made any purchases of goods or services in a while. Deciding how long before sending a win-back email is dependent on your business. [...]

By | October 12th, 2016|Email Marketing, Referral Marketing|Comments Off on Write a Winning Win-Back Email

E-mail Marketing & Cell Phone Usage

E-mail Marketing & Cell Phone Usage. Did you know there is an app in iTunes called Break Free? It tracks your cell phone addiction by recording how many times you unlock your phone a day. Then it warns you with timely notifications when (notice we didn’t say if) you go overboard. As a marketing agency, we hope [...]

By | March 21st, 2016|Email Marketing|Comments Off on E-mail Marketing & Cell Phone Usage

LinkedIn Not Working For You?

LinkedIn Not Working For You? If Facebook was a piece of clothing it would be a pair of yoga pants. Heck, you are probably wearing yoga pants and active on Facebook right now. Since this is Denver, it’s safe to say there’s a special place in your heart for these stretchy pieces of heaven. It’s [...]

By | October 27th, 2015|Email Marketing, Inbound Marketing, Jobs, LinkedIn|Comments Off on LinkedIn Not Working For You?

Email Newsletters: The Bread and Butter Of Selling

Email Newsletters: The Bread and Butter Of Selling A lot of people talk about the value of email marketing, especially email newsletters. If you don’t do it, they say, you’re missing out. You’re losing sales. But if you’re used to selling by paper, email newsletters can seem foreign. Why are they valuable, and how can [...]

By | December 17th, 2014|Email Marketing, Inbound Marketing|Comments Off on Email Newsletters: The Bread and Butter Of Selling