8 Reasons to Send an Email Newsletter for Your Business

8 Reasons to Send an Email Newsletter for Your Business. We’ll be honest with you. Email newsletters take some time and are a lot of work. They need to be compelling, contain a strong call-to-action, and elbow their way into your recipient’s gaze amidst a crowded inbox. A pretty tall order, but definitely not impossible. [...]

By | March 24th, 2017|Email Marketing|Comments Off on 8 Reasons to Send an Email Newsletter for Your Business

Write a Winning Win-Back Email

Write a Winning Win-Back Email. Q: What is a win-back email? A: A win-back email is an email to a customer who at one time opted into your email communications, but hasn’t made any purchases of goods or services in a while. Deciding how long before sending a win-back email is dependent on your business. [...]

By | October 12th, 2016|Email Marketing, Referral Marketing|Comments Off on Write a Winning Win-Back Email

E-mail Marketing & Cell Phone Usage

E-mail Marketing & Cell Phone Usage. Did you know there is an app in iTunes called Break Free? It tracks your cell phone addiction by recording how many times you unlock your phone a day. Then it warns you with timely notifications when (notice we didn’t say if) you go overboard. As a marketing agency, we hope [...]

By | March 21st, 2016|Email Marketing|Comments Off on E-mail Marketing & Cell Phone Usage

LinkedIn Not Working For You?

LinkedIn Not Working For You? If Facebook was a piece of clothing it would be a pair of yoga pants. Heck, you are probably wearing yoga pants and active on Facebook right now. Since this is Denver, it’s safe to say there’s a special place in your heart for these stretchy pieces of heaven. It’s [...]

By | October 27th, 2015|Email Marketing, Inbound Marketing, Jobs, LinkedIn|Comments Off on LinkedIn Not Working For You?

Email Newsletters: The Bread and Butter Of Selling

A lot of people talk about the value of email marketing, especially email newsletters. If you don’t do it, they say, you’re missing out. You’re losing sales. But if you’re used to selling by paper, email newsletters can seem foreign. Why are they valuable, and how can you use a great newsletter to kick your [...]

By | December 17th, 2014|Email Marketing, Inbound Marketing|Comments Off on Email Newsletters: The Bread and Butter Of Selling

Prepare for Landing!

Prepare for Landing! Having a website is one thing, getting the most from a website is another. Typically a website visitor will determine whether your site is relevant to their needs in a matter of seconds. The quality of a landing page, which is the page a user lands on after clicking a specific URL, [...]

By | October 13th, 2014|Email Marketing, Google Adwords, Inbound Marketing, Pay-Per-Click Advertising, Search Engine Optimization, Website Creation|Comments Off on Prepare for Landing!

Businesses Are People Too

Business to business marketing can seem awfully daunting. How do your market your goods and services to a business? How would a business find you? The important thing to remember is that businesses are people too and people like content. Not just any kind of content, but relatable, helpful, and creative content. Using content marketing [...]

By | August 14th, 2014|Blogging, Email Marketing, Grassroots Marketing, Inbound Marketing, Social Media|Comments Off on Businesses Are People Too

Do What You Do Best

We all have things that we are good at. In our personal lives and our professional careers we naturally gravitate towards performing the tasks that we are better at or can do more efficiently. Economist Adam Smith first mentioned the idea of comparative advantage in his book The Wealth of Nations. Later, David Ricardo described [...]

By | June 25th, 2014|Blogging, Email Marketing, Grassroots Marketing, Inbound Marketing, Online Presence Management, Website Creation|Comments Off on Do What You Do Best

Reaching Marketing Enlightenment

Are you asking the right questions? When was the last time you took a look back at your marketing plan and reflected? Things may be going well but could they be better? In business, and in life, taking a few hours to think, reflect, and ask the right questions is the most valuable thing you [...]

5 Free Online Tools for Your Grassroots Marketing Strategy

The Internet has changed marketing forever. A few years ago a business would have to spend more money to reach fewer interested people using Yellow Page ads and direct mail campaigns. Now with the help of the Internet, a business can spend their hard earned marketing dollars more wisely and target a group of more [...]

By | January 27th, 2014|Blogging, Email Marketing, Facebook, Google Local, Google Places, Grassroots Marketing, Inbound Marketing, Search Engine Optimization, Social Media, Social Search / Reputation Management, Yelp|Comments Off on 5 Free Online Tools for Your Grassroots Marketing Strategy