Marketing Metrics that Matter

Marketing Metrics that Matter In the world of digital marketing, everything we do is planned and executed with a specific, measurable goal in mind. If you’ve been doing this for a while, you know there are two types of metrics in this world – vanity, and the ones that actually matter. We’re here to discuss [...]

By | October 26th, 2017|Email Marketing, Facebook, Google Adwords, LinkedIn, Pay-Per-Click Advertising, Social Media, Social Search / Reputation Management, Twitter|Comments Off on Marketing Metrics that Matter

Facebook Real Estate Marketing Advice from Red Egg

Facebook Marketing Advice for Realtors. Facebook, the juggernaut of all social media platforms. It’s a crowded room but you can’t afford not to market real estate here. Odds are your competition is already doing so, and if they are not, this leaves it wide open for your realty group to capitalize. Here are a few [...]

By | November 11th, 2016|Facebook|Comments Off on Facebook Real Estate Marketing Advice from Red Egg

Facebook Insights – How Much Do You Know?

Facebook Insights - How Much Do You Know? We recommend that you check your Facebook Insights at least once a month, if not more frequently to get the most from your Facebook marketing efforts.  To begin, visit your company page and click on the 4th tab from the left titled “Insights”. You’ll automatically be directed [...]

By | April 20th, 2016|Facebook, Social Media|Comments Off on Facebook Insights – How Much Do You Know?

Facebook Business Pages

4 Ways to Use Facebook for Your Business. The tiny little f Facebook logo pervades our daily lives. According to Mark Zuckerberg, the average consumer spends forty minutes each day on the site. Does this sound low to anyone else? Maybe it’s because social media is such an integral part of Red Egg, but this [...]

By | February 21st, 2016|Facebook, Social Media|Comments Off on Facebook Business Pages

Have you tried social media advertising?

Have You Tried Social Media Advertising? What businesses shun social media? Sole proprietors who provide a service like cutting lawns or providing elder care? Would you be surprised if I told you Apple doesn’t bother with Twitter or Facebook? In case you don’t believe me, just click here: Apple, Inc. A social media presence allows [...]

By | May 28th, 2015|Facebook, LinkedIn, Social Media, Twitter|Comments Off on Have you tried social media advertising?

Designing a Referral Program

Designing a Referral Program From cars to lacrosse tickets, a Google search for “referral programs in Denver” yields many interesting results. While garden variety loyalty programs pop up like pot shops on South Broadway, referral programs are a rarer breed. A great example of a successful referral program can be found at Allure Salon [...]

By | April 17th, 2015|Facebook, Grassroots Marketing, Referral Marketing, Social Media|Comments Off on Designing a Referral Program

A Beginner’s Guide to Social Media for Small Businesses

  A Beginner’s Guide to Social Media for Small Businesses So you’ve gotten to the point in your life where you’re in charge of a small business. Good for you! Obviously, you want your business to succeed, and unless you’ve been hiding under a rock for the past ten years, you know that social media is a key aspect of success. Don’t know where to start? Read on to discover how to best use social media to your business’s advantage. In case you actually have been living under a rock, you may wonder what the point is in social media: what’s the benefit of using it? Primarily, social media allows for your marketing strategy to have a big impact with a much lower cost than traditional marketing. Social media gives you a direct line of communication with your current and prospective customers, and it is one of the most effective tools for branding, content marketing, and word of mouth marketing for small businesses. So…it’s important. Step one in building your online presence is to create a marketing and social media strategy. Do this by answering these three key questions: Who is your audience? What are their needs/problems? How can your business/product help? […]

By | March 24th, 2015|Facebook, Google+, Grassroots Marketing, Instagram, LinkedIn, Online Presence Management, Pinterest, Real Estate Listings, Social Media, Social Search / Reputation Management, Twitter, Website Creation|Comments Off on A Beginner’s Guide to Social Media for Small Businesses

Social Media: Take it Personally

Ryan does the ice bucket challenge! Social Media: Take it Personally Okay, okay, okay. Maybe this wasn’t the greatest title. I’m not saying that if someone says your business stinks that you should take offense. Even worse, you definitely shouldn’t take so much offense that you come back at them with “You Stink!” [...]

By | September 13th, 2014|Facebook, Google+, Instagram, LinkedIn, Pinterest, Social Media, Twitter|Comments Off on Social Media: Take it Personally

A Beginner’s Guide to Choosing the Right Social Network for Your Business

Social Media for Business Explained There are a ton of social media platforms out there and it can be very overwhelming to try and determine which ones are the best investment of your time and money. At Red Egg Marketing we look at everything including demographics and target markets to choose the social media profiles [...]

By | February 18th, 2014|Facebook, Google+, Grassroots Marketing, Inbound Marketing, Instagram, LinkedIn, Pinterest, Search Engine Optimization, Social Media, Twitter, Yelp|Comments Off on A Beginner’s Guide to Choosing the Right Social Network for Your Business

5 Free Online Tools for Your Grassroots Marketing Strategy

5 Free Online Tools for Your Grassroots Marketing Strategy The Internet has changed marketing forever. A few years ago a business would have to spend more money to reach fewer interested people using Yellow Page ads and direct mail campaigns. Now with the help of the Internet, a business can spend their hard earned marketing [...]

By | January 27th, 2014|Blogging, Email Marketing, Facebook, Google Local, Google Places, Grassroots Marketing, Inbound Marketing, Search Engine Optimization, Social Media, Social Search / Reputation Management, Yelp|Comments Off on 5 Free Online Tools for Your Grassroots Marketing Strategy