Google AdWords vs. Organic SEO: Pros & Cons

Google AdWords vs. Organic SEO We get this question often when discussing marketing strategy with clients and potential clients. In this post we will lay out the pros and cons of using AdWords versus organic SEO and vice versa. First, we’ll introduce you to Google AdWords and Organic SEO. Next we’ll discuss the benefits and [...]

By | February 17th, 2017|Google Adwords, Inbound Marketing, Pay-Per-Click Advertising, Search Engine Optimization|Comments Off on Google AdWords vs. Organic SEO: Pros & Cons

Move PDFs online

Move PDFs online. Move PDFs online with a microsite. Microsites pack a powerful punch and bringing your PDF content online will boost your business’s ability to find and interact with clients. Microsites are simple but effective websites that convey information currently stored in PDF form. Below we discuss the benefits of bringing your PDFs online. Ok, let’s get real, [...]

By | August 10th, 2016|Google Adwords|Comments Off on Move PDFs online

Prepare for Landing!

Prepare for Landing! Having a website is one thing, getting the most from a website is another. Typically a website visitor will determine whether your site is relevant to their needs in a matter of seconds. The quality of a landing page, which is the page a user lands on after clicking a specific URL, [...]

By | October 13th, 2014|Email Marketing, Google Adwords, Inbound Marketing, Pay-Per-Click Advertising, Search Engine Optimization, Website Creation|Comments Off on Prepare for Landing!

How to get your Customers to Shop Local this Holiday Season.

For many small business retailers the holiday season is their busiest time of year. Holiday shoppers are responsible for a significant amount of annual revenue and thus very integral to the success many local businesses. However, competition from major online retailers has been getting tougher and this year will be no different. So what can [...]

By | November 18th, 2013|Blogging, Facebook, Google Adwords, Grassroots Marketing, Inbound Marketing, Pay-Per-Click Advertising, Social Media, Social Search / Reputation Management|Comments Off on How to get your Customers to Shop Local this Holiday Season.

Pay-Per-Click Advertising. Is It Right For Your Business?

You may hear about Pay-Per-Click advertising, specifically Google Adwords, and wonder if it makes sense for your business. I receive many questions regarding Adwords. What does it cost? How long must you run ads? How well does it work? I’ll try to answer questions like these and give you more information on this advertising avenue. [...]

By | July 18th, 2013|Google Adwords, Grassroots Marketing, Inbound Marketing, Pay-Per-Click Advertising, Search Engine Optimization|Comments Off on Pay-Per-Click Advertising. Is It Right For Your Business?