Create a Website for your Real Estate Project

Create a Website for your Real Estate Project. You’re an established real estate agent. You know the importance of marketing your listings, but what is your current approach regarding your high-end properties? Are they buried within your main website? Red Egg Marketing can create custom websites to direct your potential clients to the property that is [...]

By | December 29th, 2015|Google Local, Grassroots Marketing, Online Presence Management, Real Estate Listings, Website Creation|Comments Off on Create a Website for your Real Estate Project

Marketing Commercial Real Estate – Try a full court press strategy

Marketing Commercial Real Estate - Try a full court press strategy. Before your team takes the court, you need them to suit up and do some stretching. Warm ups include: Finding the right partners. Marketing real estate is a visual craft. Don’t scrimp on photography. There are many great photographers out there. Ask for commercial [...]

By | August 20th, 2015|Blogging, Grassroots Marketing, Real Estate Listings, WordPress|Comments Off on Marketing Commercial Real Estate – Try a full court press strategy

Designing a Referral Program

From cars to lacrosse tickets, a Google search for “referral programs in Denver” yields many interesting results. While garden variety loyalty programs pop up like pot shops on South Broadway, referral programs are a rarer breed. A great example of a successful referral program can be found at Allure Salon in Denver, www.facebook.com/AllureHairStudio. When [...]

By | April 17th, 2015|Facebook, Grassroots Marketing, Referral Marketing, Social Media|Comments Off on Designing a Referral Program

A Beginner’s Guide to Social Media for Small Businesses

  So you’ve gotten to the point in your life where you’re in charge of a small business. Good for you! Obviously, you want your business to succeed, and unless you’ve been hiding under a rock for the past ten years, you know that social media is a key aspect of success. Don’t know where to start? Read on to discover how to best use social media to your business’s advantage. In case you actually have been living under a rock, you may wonder what the point is in social media: what’s the benefit of using it? Primarily, social media allows for your marketing strategy to have a big impact with a much lower cost than traditional marketing. Social media gives you a direct line of communication with your current and prospective customers, and it is one of the most effective tools for branding, content marketing, and word of mouth marketing for small businesses. So…it’s important. Step one in building your online presence is to create a marketing and social media strategy. Do this by answering these three key questions: Who is your audience? What are their needs/problems? How can your business/product help? […]

By | March 24th, 2015|Facebook, Google+, Grassroots Marketing, Instagram, LinkedIn, Online Presence Management, Pinterest, Real Estate Listings, Social Media, Social Search / Reputation Management, Twitter, Website Creation|Comments Off on A Beginner’s Guide to Social Media for Small Businesses

Businesses Are People Too

Business to business marketing can seem awfully daunting. How do you market your goods and services to a business? How would a business find you? The important thing to remember is that businesses are people too and people like content. Not just any kind of content, but relatable, helpful, and creative content. Using content marketing [...]

By | August 14th, 2014|Blogging, Email Marketing, Grassroots Marketing, Inbound Marketing, Social Media|Comments Off on Businesses Are People Too

Do What You Do Best

We all have things that we are good at. In our personal lives and our professional careers we naturally gravitate towards performing the tasks that we are better at or can do more efficiently. Economist Adam Smith first mentioned the idea of comparative advantage in his book The Wealth of Nations. Later, David Ricardo described [...]

By | June 25th, 2014|Blogging, Email Marketing, Grassroots Marketing, Inbound Marketing, Online Presence Management, Website Creation|Comments Off on Do What You Do Best

Tips for Writing a Great Blog Post

Image from Pixar's movie 'Up' Let’s face it. The average attention span of an Internet user is about equal to that of Dug, the dog from Up. “Squirrel!” Anyway, the keys to getting your content read online are to use a reverse pyramid structure and accommodate all different types of reading styles. A [...]

By | June 12th, 2014|Blogging, Grassroots Marketing, Inbound Marketing, Search Engine Optimization|Comments Off on Tips for Writing a Great Blog Post

Reaching Marketing Enlightenment

Reaching Marketing Enlightenment Are you asking the right questions? When was the last time you took a look back at your marketing plan and reflected? Things may be going well but could they be better? In business, and in life, taking a few hours to think, reflect, and ask the right questions is the most [...]

A Beginner’s Guide to Choosing the Right Social Network for Your Business

Social Media for Business Explained There are a ton of social media platforms out there and it can be very overwhelming to try and determine which ones are the best investment of your time and money. At Red Egg Marketing we look at everything including demographics and target markets to choose the social media profiles [...]

By | February 18th, 2014|Facebook, Google+, Grassroots Marketing, Inbound Marketing, Instagram, LinkedIn, Pinterest, Search Engine Optimization, Social Media, Twitter, Yelp|Comments Off on A Beginner’s Guide to Choosing the Right Social Network for Your Business

5 Free Online Tools for Your Grassroots Marketing Strategy

The Internet has changed marketing forever. A few years ago a business would have to spend more money to reach fewer interested people using Yellow Page ads and direct mail campaigns. Now with the help of the Internet, a business can spend their hard earned marketing dollars more wisely and target a group of more [...]

By | January 27th, 2014|Blogging, Email Marketing, Facebook, Google Local, Google Places, Grassroots Marketing, Inbound Marketing, Search Engine Optimization, Social Media, Social Search / Reputation Management, Yelp|Comments Off on 5 Free Online Tools for Your Grassroots Marketing Strategy