Top Credit Union Marketing Ideas

Top Credit Union Marketing Ideas Most credit unions are great at what they do – managing member finances and keeping interest rates low. What a lot of CUs have not quite mastered though is marketing. There are endless avenues to market through, but below are the top credit union marketing ideas we have found to [...]

By | July 26th, 2017|Credit Union Marketing, Email Marketing, Inbound Marketing, Social Media|Comments Off on Top Credit Union Marketing Ideas

Basic SEO Quick Tips to Get Anyone Started

Basic SEO Quick Tips to Get Anyone Started Search Engine Optimization is possibly the most important piece of every single website. No matter if your goal is to gain clients, sell products online, or even to drive traffic to a physical store, there is no point to having a website without basic SEO; no one [...]

By | April 28th, 2017|Blogging, Inbound Marketing, Online Presence Management, Search Engine Optimization, Website Creation|Comments Off on Basic SEO Quick Tips to Get Anyone Started

Google AdWords vs. Organic SEO: Pros & Cons

Google AdWords vs. Organic SEO We get this question often when discussing marketing strategy with clients and potential clients. In this post we will lay out the pros and cons of using AdWords versus organic SEO and vice versa. First, we’ll introduce you to Google AdWords and Organic SEO. Next we’ll discuss the benefits and [...]

By | February 17th, 2017|Google Adwords, Inbound Marketing, Pay-Per-Click Advertising, Search Engine Optimization|Comments Off on Google AdWords vs. Organic SEO: Pros & Cons

Emotional Appeals to Consumers – Are You Feeling It?

Emotional Appeals to Consumers – Are You Feeling It?  We’re starting from the premise that all of our decisions in life are driven by emotions. Think about it this way, reason allows us to make sense of our life but emotions drive us to act. Act as in get married, buy the house, or purchase [...]

By | September 25th, 2016|Concepts, Inbound Marketing|Comments Off on Emotional Appeals to Consumers – Are You Feeling It?

LinkedIn Not Working For You?

LinkedIn Not Working For You? If Facebook was a piece of clothing it would be a pair of yoga pants. Heck, you are probably wearing yoga pants and active on Facebook right now. Since this is Denver, it’s safe to say there’s a special place in your heart for these stretchy pieces of heaven. It’s [...]

By | October 27th, 2015|Email Marketing, Inbound Marketing, Jobs, LinkedIn|Comments Off on LinkedIn Not Working For You?

Does Your Website Need a Facelift?

If you Google “Do I need do update my website” you’re going to get an overwhelmingly loud “YES” from the Internet. Now we know that’s kind of like asking a car dealership if you need a new car, but you can take our word for it when we tell you an updated website is an absolute must in today’s business world. You don’t even have to take our word for it; just take a second to think about it yourself. How do you feel when you access a website that’s out of date and difficult to maneuver? Are you less likely to seek out services/products from that site? Do you have less faith in the company? Are you more likely to find a different, more up-to-date website? If we haven’t convinced you yet, here’s three major motivators to keep an updated website: 1.) A website needs to be mobile friendly. It’s not enough to have a well-designed desktop interface if no one can maneuver your website from their phone. “72% of mobile users consider it important that a website is mobile-friendly, and will most likely abandon a website and never revisit if it does not meet their expectations,” says Matt SamyciaWood at IndustrialBrand.com. […]

By | February 16th, 2015|Blogging, Inbound Marketing, Online Presence Management, Website Creation, WordPress|Comments Off on Does Your Website Need a Facelift?

Email Newsletters: The Bread and Butter Of Selling

Email Newsletters: The Bread and Butter Of Selling A lot of people talk about the value of email marketing, especially email newsletters. If you don’t do it, they say, you’re missing out. You’re losing sales. But if you’re used to selling by paper, email newsletters can seem foreign. Why are they valuable, and how can [...]

By | December 17th, 2014|Email Marketing, Inbound Marketing|Comments Off on Email Newsletters: The Bread and Butter Of Selling

Prepare for Landing!

Prepare for Landing! Having a website is one thing, getting the most from a website is another. Typically a website visitor will determine whether your site is relevant to their needs in a matter of seconds. The quality of a landing page, which is the page a user lands on after clicking a specific URL, [...]

By | October 13th, 2014|Email Marketing, Google Adwords, Inbound Marketing, Pay-Per-Click Advertising, Search Engine Optimization, Website Creation|Comments Off on Prepare for Landing!

Businesses Are People Too

Businesses Are People Too Business to business marketing can seem awfully daunting. How do you market your goods and services to a business? How would a business find you? The important thing to remember is that businesses are people too and people like content. Not just any kind of content, but relatable, helpful, and creative [...]

By | August 14th, 2014|Blogging, Email Marketing, Grassroots Marketing, Inbound Marketing, Social Media|Comments Off on Businesses Are People Too

Do What You Do Best

Do What You Do Best We all have things that we are good at. In our personal lives and our professional careers we naturally gravitate towards performing the tasks that we are better at or can do more efficiently. Economist Adam Smith first mentioned the idea of comparative advantage in his book The Wealth of [...]

By | June 25th, 2014|Blogging, Email Marketing, Grassroots Marketing, Inbound Marketing, Online Presence Management, Website Creation|Comments Off on Do What You Do Best