How to Get the Most from Your LinkedIn Company Page

How to Get the Most from Your LinkedIn Company Page. Is LinkedIn business in the front, party in the back? Hardly. Just because some user behavior on LinkedIn mimics Facebook, doesn’t mean that it’s a trend we support.  We recommend maintaining a balance between being approachable and interesting, while still presenting a professional view of [...]

By | May 16th, 2016|LinkedIn, Social Media|Comments Off on How to Get the Most from Your LinkedIn Company Page

Tell us a bit about yourself – LinkedIn #2

Tell us a bit about yourself - LinkedIn #2. In my last blog entry about LinkedIn we covered do’s and don’ts for your profile photo, headline, and  summary. As promised, let’s talk about professional experience and skills, volunteer experience and whether you should shell out for a LinkedIn Premium account. Professional Experience: There are two [...]

By | November 15th, 2015|Jobs, LinkedIn|Comments Off on Tell us a bit about yourself – LinkedIn #2

LinkedIn Not Working For You?

LinkedIn Not Working For You? If Facebook was a piece of clothing it would be a pair of yoga pants. Heck, you are probably wearing yoga pants and active on Facebook right now. Since this is Denver, it’s safe to say there’s a special place in your heart for these stretchy pieces of heaven. It’s [...]

By | October 27th, 2015|Email Marketing, Inbound Marketing, Jobs, LinkedIn|Comments Off on LinkedIn Not Working For You?

Have you tried social media advertising?

Have You Tried Social Media Advertising? What businesses shun social media? Sole proprietors who provide a service like cutting lawns or providing elder care? Would you be surprised if I told you Apple doesn’t bother with Twitter or Facebook? In case you don’t believe me, just click here: Apple, Inc. A social media presence allows [...]

By | May 28th, 2015|Facebook, LinkedIn, Social Media, Twitter|Comments Off on Have you tried social media advertising?

A Beginner’s Guide to Social Media for Small Businesses

  So you’ve gotten to the point in your life where you’re in charge of a small business. Good for you! Obviously, you want your business to succeed, and unless you’ve been hiding under a rock for the past ten years, you know that social media is a key aspect of success. Don’t know where to start? Read on to discover how to best use social media to your business’s advantage. In case you actually have been living under a rock, you may wonder what the point is in social media: what’s the benefit of using it? Primarily, social media allows for your marketing strategy to have a big impact with a much lower cost than traditional marketing. Social media gives you a direct line of communication with your current and prospective customers, and it is one of the most effective tools for branding, content marketing, and word of mouth marketing for small businesses. So…it’s important. Step one in building your online presence is to create a marketing and social media strategy. Do this by answering these three key questions: Who is your audience? What are their needs/problems? How can your business/product help? […]

By | March 24th, 2015|Facebook, Google+, Grassroots Marketing, Instagram, LinkedIn, Online Presence Management, Pinterest, Real Estate Listings, Social Media, Social Search / Reputation Management, Twitter, Website Creation|Comments Off on A Beginner’s Guide to Social Media for Small Businesses

Social Media: Take it Personally

Ryan does the ice bucket challenge! Social Media: Take it Personally Okay, okay, okay. Maybe this wasn’t the greatest title. I’m not saying that if someone says your business stinks that you should take offense. Even worse, you definitely shouldn’t take so much offense that you come back at them with “You Stink!” [...]

By | September 13th, 2014|Facebook, Google+, Instagram, LinkedIn, Pinterest, Social Media, Twitter|Comments Off on Social Media: Take it Personally

A Beginner’s Guide to Choosing the Right Social Network for Your Business

Social Media for Business Explained There are a ton of social media platforms out there and it can be very overwhelming to try and determine which ones are the best investment of your time and money. At Red Egg Marketing we look at everything including demographics and target markets to choose the social media profiles [...]

By | February 18th, 2014|Facebook, Google+, Grassroots Marketing, Inbound Marketing, Instagram, LinkedIn, Pinterest, Search Engine Optimization, Social Media, Twitter, Yelp|Comments Off on A Beginner’s Guide to Choosing the Right Social Network for Your Business

What’s in a Brand?

Your company’s brand is more than just your logo, tagline or mission statement. Your brand is how customers perceive your business and how you stand out from your competition. Your brand is the culmination of everything you offer from product quality to customer service. So how is your brand being perceived? I believe it is [...]

Tips on Dealing with Negative Comments on Social Media

If your business has an online presence you are unfortunately as vulnerable to negative comments as you are to positive ones. Although this may seem worrisome, it is still much more advantageous to be involved online than to just hide under a rock. Social Media and Social Search sites such as Facebook, Twitter, Google and [...]

By | April 9th, 2013|Facebook, Google Local, Google+, Grassroots Marketing, LinkedIn, Pinterest, Social Media, Social Search / Reputation Management, Twitter, Yelp|Comments Off on Tips on Dealing with Negative Comments on Social Media

Using Social Media to Create Brand Transparency

I think we can all agree that as consumers we are tired of being fed false promises and marketing gimmicks. We are constantly being bombarded with deals, bargains and discounts but what we are simply seeking are companies we can trust. Transparency and trust are critical components for a brand’s reputation. People are not only [...]

By | December 13th, 2012|Facebook, Google Local, Google+, Grassroots Marketing, LinkedIn, Pinterest, Social Media, Social Search / Reputation Management, Twitter|Comments Off on Using Social Media to Create Brand Transparency