Marketing Metrics that Matter

Marketing Metrics that Matter In the world of digital marketing, everything we do is planned and executed with a specific, measurable goal in mind. If you’ve been doing this for a while, you know there are two types of metrics in this world – vanity, and the ones that actually matter. We’re here to discuss [...]

By | October 26th, 2017|Email Marketing, Facebook, Google Adwords, LinkedIn, Pay-Per-Click Advertising, Social Media, Social Search / Reputation Management, Twitter|Comments Off on Marketing Metrics that Matter

How to Develop a Content Marketing Strategy

How to Develop a Content Marketing Strategy Your content marketing strategy is the key decider in how well your content will perform online. Of course, you want to have killer content too, but ensuring that you have a solid plan to guide your execution is crucial to getting your brand to resonate with your audience. [...]

By | October 16th, 2017|Online Presence Management, Social Media, Website Creation|Comments Off on How to Develop a Content Marketing Strategy

Writing Website Copy: Why You Already Know How to Do It Well

Writing Website Copy: Why You Already Know How to Do It Well Believe it or not, even if you don’t think of yourself as a writer, you’re a writer. How many emails and texts have you already sent today? How much time did you spend crafting that tweet? How you write the small things in [...]

By | October 5th, 2017|Blogging, Email Marketing, Online Presence Management, Social Media, Website Creation|Comments Off on Writing Website Copy: Why You Already Know How to Do It Well

Digital Marketing is Like…

Digital Marketing is Like... Here at Red Egg, we love digital marketing. Surprise! Over the years, we’ve heard it compared to many different things, and have had to come up with a few metaphors ourselves to explain digital marketing principles to others. We’ve compiled a list of a few of our favorite "Digital Marketing is [...]

By | September 27th, 2017|Search Engine Optimization, Social Media|Comments Off on Digital Marketing is Like…

Building Customer Relationships Using Social Media

Building Customer Relationships Using Social Media Social media has become a huge part of marketing strategies nowadays. By building customer relationships using social media, you’re creating a community of loyal customers who can market your brand for you. Here are some helpful tips to get you started on developing a strong brand following and, hopefully, [...]

By | September 19th, 2017|Online Presence Management, Social Media, Social Search / Reputation Management, Uncategorized|Comments Off on Building Customer Relationships Using Social Media

Benefits of Using Infographics

Benefits of Using Infographics You only have a few seconds to capture your readers’ attention - how are you going to do it? With a large block of text or a bright, interactive graphic? It’s a no-brainer that people will be more drawn to something that is eye catching and easy to read, which is [...]

By | September 5th, 2017|Search Engine Optimization, Social Media, Social Search / Reputation Management|Comments Off on Benefits of Using Infographics

2017 Real Estate Marketing Trends

2017 Real Estate Marketing Trends So far in 2017, we’ve seen a few stand-out real estate marketing trends that, if you’re not already doing, could be leaving you behind. The increase in younger home buyers has caused real estate marketing to shift more toward social media and videos. People want information on properties, and they [...]

By | August 25th, 2017|Real Estate Marketing, Social Media|Comments Off on 2017 Real Estate Marketing Trends

Top Credit Union Marketing Ideas

Top Credit Union Marketing Ideas Most credit unions are great at what they do – managing member finances and keeping interest rates low. What a lot of CUs have not quite mastered though is marketing. There are endless avenues to market through, but below are the top credit union marketing ideas we have found to [...]

By | July 26th, 2017|Credit Union Marketing, Email Marketing, Inbound Marketing, Social Media|Comments Off on Top Credit Union Marketing Ideas

Credit Union Marketing- Using Video to Reach New Audiences & Inform Members

Credit Union Marketing- Using Video to Reach New Audiences & Inform Members Finance and banking is a rather traditional industry, even in a young vibrant city like Denver. Most credit union marketing tends to be basic and in print, or simply isn’t done at all. So how can your CU stand out from the crowd? [...]

By | July 5th, 2017|Credit Union Marketing, Social Media|Comments Off on Credit Union Marketing- Using Video to Reach New Audiences & Inform Members

How to Make Your Houzz Profile Stand Out

How to Make Your Houzz Profile Stand Out. In last month’s blog post we told you what Houzz was, who uses it, and why it is an indispensable marketing platform for interior designers, general contractors, or any company providing a service related to home renovations. If your work is home improvement related, we are talking [...]

By | January 30th, 2017|Houzz, Social Media|Comments Off on How to Make Your Houzz Profile Stand Out