How to Make Your Houzz Profile Stand Out

How to Make Your Houzz Profile Stand Out. In last month’s blog post we told you what Houzz was, who uses it, and why it is an indispensable marketing platform for interior designers, general contractors, or any company providing a service related to home renovations. If your work is home improvement related, we are talking [...]

By | January 30th, 2017|Houzz, Social Media|Comments Off on How to Make Your Houzz Profile Stand Out

How Does Houzz Work for Your Business?

How Does Houzz Work for Your Business? If you are a professional working in residential real estate, Houzz deserves a moment of your marketing time. Design-Build firms, general contractors, home builders, interior designers, landscape architects, and kitchen and bath remodelers are just a few examples of who is using Houzz for marketing. Even residential home service [...]

By | December 16th, 2016|Houzz, Real Estate Marketing, Social Media|Comments Off on How Does Houzz Work for Your Business?

How to Get the Most from Your LinkedIn Company Page

How to Get the Most from Your LinkedIn Company Page. Is LinkedIn business in the front, party in the back? Hardly. Just because some user behavior on LinkedIn mimics Facebook, doesn’t mean that it’s a trend we support.  We recommend maintaining a balance between being approachable and interesting, while still presenting a professional view of [...]

By | May 16th, 2016|LinkedIn, Social Media|Comments Off on How to Get the Most from Your LinkedIn Company Page

Facebook Insights – How Much Do You Know?

Facebook Insights - How Much Do You Know? We recommend that you check your Facebook Insights at least once a month, if not more frequently to get the most from your Facebook marketing efforts.  To begin, visit your company page and click on the 4th tab from the left titled “Insights”. You’ll automatically be directed [...]

By | April 20th, 2016|Facebook, Social Media|Comments Off on Facebook Insights – How Much Do You Know?

Facebook Business Pages

4 Ways to Use Facebook for Your Business. The tiny little f Facebook logo pervades our daily lives. According to Mark Zuckerberg, the average consumer spends forty minutes each day on the site. Does this sound low to anyone else? Maybe it’s because social media is such an integral part of Red Egg, but this [...]

By | February 21st, 2016|Facebook, Social Media|Comments Off on Facebook Business Pages

Have you tried social media advertising?

Have You Tried Social Media Advertising? What businesses shun social media? Sole proprietors who provide a service like cutting lawns or providing elder care? Would you be surprised if I told you Apple doesn’t bother with Twitter or Facebook? In case you don’t believe me, just click here: Apple, Inc. A social media presence allows [...]

By | May 28th, 2015|Facebook, LinkedIn, Social Media, Twitter|Comments Off on Have you tried social media advertising?

Designing a Referral Program

From cars to lacrosse tickets, a Google search for “referral programs in Denver” yields many interesting results. While garden variety loyalty programs pop up like pot shops on South Broadway, referral programs are a rarer breed. A great example of a successful referral program can be found at Allure Salon in Denver, www.facebook.com/AllureHairStudio. When [...]

By | April 17th, 2015|Facebook, Grassroots Marketing, Referral Marketing, Social Media|Comments Off on Designing a Referral Program

A Beginner’s Guide to Social Media for Small Businesses

  So you’ve gotten to the point in your life where you’re in charge of a small business. Good for you! Obviously, you want your business to succeed, and unless you’ve been hiding under a rock for the past ten years, you know that social media is a key aspect of success. Don’t know where to start? Read on to discover how to best use social media to your business’s advantage. In case you actually have been living under a rock, you may wonder what the point is in social media: what’s the benefit of using it? Primarily, social media allows for your marketing strategy to have a big impact with a much lower cost than traditional marketing. Social media gives you a direct line of communication with your current and prospective customers, and it is one of the most effective tools for branding, content marketing, and word of mouth marketing for small businesses. So…it’s important. Step one in building your online presence is to create a marketing and social media strategy. Do this by answering these three key questions: Who is your audience? What are their needs/problems? How can your business/product help? […]

By | March 24th, 2015|Facebook, Google+, Grassroots Marketing, Instagram, LinkedIn, Online Presence Management, Pinterest, Real Estate Listings, Social Media, Social Search / Reputation Management, Twitter, Website Creation|Comments Off on A Beginner’s Guide to Social Media for Small Businesses

Social Media: Take it Personally

Ryan does the ice bucket challenge! Okay, okay, okay. Maybe this wasn’t the greatest title. I’m not saying that if someone says your business stinks that you should take offense. Even worse, you definitely shouldn’t take so much offense that you come back at them with “You Stink!” What I mean is that [...]

By | September 13th, 2014|Facebook, Google+, Instagram, LinkedIn, Pinterest, Social Media, Twitter|Comments Off on Social Media: Take it Personally

Businesses Are People Too

Business to business marketing can seem awfully daunting. How do your market your goods and services to a business? How would a business find you? The important thing to remember is that businesses are people too and people like content. Not just any kind of content, but relatable, helpful, and creative content. Using content marketing [...]

By | August 14th, 2014|Blogging, Email Marketing, Grassroots Marketing, Inbound Marketing, Social Media|Comments Off on Businesses Are People Too