Timeless Marketing Tips

Timeless Marketing Tips Some marketing best practices come and go, but others have stood the test of time. When you are developing a new strategy, you might be tempted to only focus on modern marketing trends, but don’t forget about the tried and true tactics. By focusing on these timeless marketing tips, you’ll see why [...]

Marketing Metrics that Matter

Marketing Metrics that Matter In the world of digital marketing, everything we do is planned and executed with a specific, measurable goal in mind. If you’ve been doing this for a while, you know there are two types of metrics in this world – vanity, and the ones that actually matter. We’re here to discuss [...]

By | October 26th, 2017|Email Marketing, Facebook, Google Adwords, LinkedIn, Pay-Per-Click Advertising, Social Media, Social Search / Reputation Management, Twitter|Comments Off on Marketing Metrics that Matter

Common Online Advertising Myths

Common Online Advertising Myths When it comes to common online advertising myths, we’ve heard them all. Here are a few of the most common misconceptions that lead people to believe that online advertising isn’t the way to go, that are simply false. It’s Not Affordable If you are under the impression that online advertising isn’t [...]

By | October 22nd, 2017|Social Search / Reputation Management, Uncategorized|Comments Off on Common Online Advertising Myths

Building Customer Relationships Using Social Media

Building Customer Relationships Using Social Media Social media has become a huge part of marketing strategies nowadays. By building customer relationships using social media, you’re creating a community of loyal customers who can market your brand for you. Here are some helpful tips to get you started on developing a strong brand following and, hopefully, [...]

By | September 19th, 2017|Online Presence Management, Social Media, Social Search / Reputation Management, Uncategorized|Comments Off on Building Customer Relationships Using Social Media

Benefits of Using Infographics

Benefits of Using Infographics You only have a few seconds to capture your readers’ attention - how are you going to do it? With a large block of text or a bright, interactive graphic? It’s a no-brainer that people will be more drawn to something that is eye catching and easy to read, which is [...]

By | September 5th, 2017|Search Engine Optimization, Social Media, Social Search / Reputation Management|Comments Off on Benefits of Using Infographics

A Beginner’s Guide to Social Media for Small Businesses

  A Beginner’s Guide to Social Media for Small Businesses So you’ve gotten to the point in your life where you’re in charge of a small business. Good for you! Obviously, you want your business to succeed, and unless you’ve been hiding under a rock for the past ten years, you know that social media is a key aspect of success. Don’t know where to start? Read on to discover how to best use social media to your business’s advantage. In case you actually have been living under a rock, you may wonder what the point is in social media: what’s the benefit of using it? Primarily, social media allows for your marketing strategy to have a big impact with a much lower cost than traditional marketing. Social media gives you a direct line of communication with your current and prospective customers, and it is one of the most effective tools for branding, content marketing, and word of mouth marketing for small businesses. So…it’s important. Step one in building your online presence is to create a marketing and social media strategy. Do this by answering these three key questions: Who is your audience? What are their needs/problems? How can your business/product help? […]

By | March 24th, 2015|Facebook, Google+, Grassroots Marketing, Instagram, LinkedIn, Online Presence Management, Pinterest, Real Estate Listings, Social Media, Social Search / Reputation Management, Twitter, Website Creation|Comments Off on A Beginner’s Guide to Social Media for Small Businesses

Reaching Marketing Enlightenment

Reaching Marketing Enlightenment Are you asking the right questions? When was the last time you took a look back at your marketing plan and reflected? Things may be going well but could they be better? In business, and in life, taking a few hours to think, reflect, and ask the right questions is the most [...]

Your Spring Cleaning Marketing Checklist

Your Spring Cleaning Marketing Checklist Spring is here and it’s time to emerge from hibernation. Many of us have finished, or nearly finished, filing our taxes which usually means we’ve straightened out our books and cleaned up our finances. However, have you taken a look at your marketing efforts? They probably need cleaning up too! [...]

By | March 22nd, 2014|Online Presence Management, Search Engine Optimization, Social Media, Social Search / Reputation Management|Comments Off on Your Spring Cleaning Marketing Checklist

5 Free Online Tools for Your Grassroots Marketing Strategy

5 Free Online Tools for Your Grassroots Marketing Strategy The Internet has changed marketing forever. A few years ago a business would have to spend more money to reach fewer interested people using Yellow Page ads and direct mail campaigns. Now with the help of the Internet, a business can spend their hard earned marketing [...]

By | January 27th, 2014|Blogging, Email Marketing, Facebook, Google Local, Google Places, Grassroots Marketing, Inbound Marketing, Search Engine Optimization, Social Media, Social Search / Reputation Management, Yelp|Comments Off on 5 Free Online Tools for Your Grassroots Marketing Strategy

How to get your Customers to Shop Local this Holiday Season.

How to get your Customers to Shop Local this Holiday Season. For many small business retailers the holiday season is their busiest time of year. Holiday shoppers are responsible for a significant amount of annual revenue and thus very integral to the success many local businesses. However, competition from major online retailers has been getting [...]

By | November 18th, 2013|Blogging, Facebook, Google Adwords, Grassroots Marketing, Inbound Marketing, Pay-Per-Click Advertising, Social Media, Social Search / Reputation Management|Comments Off on How to get your Customers to Shop Local this Holiday Season.