Building Customer Relationships Using Social Media

Building Customer Relationships Using Social Media Social media has become a huge part of marketing strategies nowadays. By building customer relationships using social media, you’re creating a community of loyal customers who can market your brand for you. Here are some helpful tips to get you started on developing a strong brand following and, hopefully, [...]

Benefits of Using Infographics

Benefits of Using Infographics You only have a few seconds to capture your readers’ attention - how are you going to do it? With a large block of text or a bright, interactive graphic? It’s a no-brainer that people will be more drawn to something that is eye catching and easy to read, which is [...]

A Beginner’s Guide to Social Media for Small Businesses

  So you’ve gotten to the point in your life where you’re in charge of a small business. Good for you! Obviously, you want your business to succeed, and unless you’ve been hiding under a rock for the past ten years, you know that social media is a key aspect of success. Don’t know where to start? Read on to discover how to best use social media to your business’s advantage. In case you actually have been living under a rock, you may wonder what the point is in social media: what’s the benefit of using it? Primarily, social media allows for your marketing strategy to have a big impact with a much lower cost than traditional marketing. Social media gives you a direct line of communication with your current and prospective customers, and it is one of the most effective tools for branding, content marketing, and word of mouth marketing for small businesses. So…it’s important. Step one in building your online presence is to create a marketing and social media strategy. Do this by answering these three key questions: Who is your audience? What are their needs/problems? How can your business/product help? […]

By | March 24th, 2015|Facebook, Google+, Grassroots Marketing, Instagram, LinkedIn, Online Presence Management, Pinterest, Real Estate Listings, Social Media, Social Search / Reputation Management, Twitter, Website Creation|Comments Off on A Beginner’s Guide to Social Media for Small Businesses

Reaching Marketing Enlightenment

Reaching Marketing Enlightenment Are you asking the right questions? When was the last time you took a look back at your marketing plan and reflected? Things may be going well but could they be better? In business, and in life, taking a few hours to think, reflect, and ask the right questions is the most [...]

Your Spring Cleaning Marketing Checklist

Spring is here and it’s time to emerge from hibernation. Many of us have finished, or nearly finished, filing our taxes which usually means we’ve straightened out our books and cleaned up our finances. However, have you taken a look at your marketing efforts? They probably need cleaning up too! While you’re in spring cleaning [...]

By | March 22nd, 2014|Online Presence Management, Search Engine Optimization, Social Media, Social Search / Reputation Management|Comments Off on Your Spring Cleaning Marketing Checklist

5 Free Online Tools for Your Grassroots Marketing Strategy

The Internet has changed marketing forever. A few years ago a business would have to spend more money to reach fewer interested people using Yellow Page ads and direct mail campaigns. Now with the help of the Internet, a business can spend their hard earned marketing dollars more wisely and target a group of more [...]

By | January 27th, 2014|Blogging, Email Marketing, Facebook, Google Local, Google Places, Grassroots Marketing, Inbound Marketing, Search Engine Optimization, Social Media, Social Search / Reputation Management, Yelp|Comments Off on 5 Free Online Tools for Your Grassroots Marketing Strategy

How to get your Customers to Shop Local this Holiday Season.

For many small business retailers the holiday season is their busiest time of year. Holiday shoppers are responsible for a significant amount of annual revenue and thus very integral to the success many local businesses. However, competition from major online retailers has been getting tougher and this year will be no different. So what can [...]

By | November 18th, 2013|Blogging, Facebook, Google Adwords, Grassroots Marketing, Inbound Marketing, Pay-Per-Click Advertising, Social Media, Social Search / Reputation Management|Comments Off on How to get your Customers to Shop Local this Holiday Season.

What’s in a Brand?

Your company’s brand is more than just your logo, tagline or mission statement. Your brand is how customers perceive your business and how you stand out from your competition. Your brand is the culmination of everything you offer from product quality to customer service. So how is your brand being perceived? I believe it is [...]

5 Grassroots Marketing Tips to Grow Your Business

Here are some simple, yet effective grassroots marketing tips to help grow your business. Feel free to contact me if you have any suggestions, comments or wish to learn more about  Red Egg Marketing. Stand out - This seems obvious but it’s very important and often overlooked. Create a piece of your business that stands out. [...]

By | May 13th, 2013|Blogging, Grassroots Marketing, Inbound Marketing, Search Engine Optimization, Social Media, Social Search / Reputation Management, Uncategorized|Comments Off on 5 Grassroots Marketing Tips to Grow Your Business

Tips on Dealing with Negative Comments on Social Media

If your business has an online presence you are unfortunately as vulnerable to negative comments as you are to positive ones. Although this may seem worrisome, it is still much more advantageous to be involved online than to just hide under a rock. Social Media and Social Search sites such as Facebook, Twitter, Google and [...]

By | April 9th, 2013|Facebook, Google Local, Google+, Grassroots Marketing, LinkedIn, Pinterest, Social Media, Social Search / Reputation Management, Twitter, Yelp|Comments Off on Tips on Dealing with Negative Comments on Social Media