Have you tried social media advertising?

Have You Tried Social Media Advertising? What businesses shun social media? Sole proprietors who provide a service like cutting lawns or providing elder care? Would you be surprised if I told you Apple doesn’t bother with Twitter or Facebook? In case you don’t believe me, just click here: Apple, Inc. A social media presence allows [...]

By | May 28th, 2015|Facebook, LinkedIn, Social Media, Twitter|Comments Off on Have you tried social media advertising?

A Beginner’s Guide to Social Media for Small Businesses

  So you’ve gotten to the point in your life where you’re in charge of a small business. Good for you! Obviously, you want your business to succeed, and unless you’ve been hiding under a rock for the past ten years, you know that social media is a key aspect of success. Don’t know where to start? Read on to discover how to best use social media to your business’s advantage. In case you actually have been living under a rock, you may wonder what the point is in social media: what’s the benefit of using it? Primarily, social media allows for your marketing strategy to have a big impact with a much lower cost than traditional marketing. Social media gives you a direct line of communication with your current and prospective customers, and it is one of the most effective tools for branding, content marketing, and word of mouth marketing for small businesses. So…it’s important. Step one in building your online presence is to create a marketing and social media strategy. Do this by answering these three key questions: Who is your audience? What are their needs/problems? How can your business/product help? […]

By | March 24th, 2015|Facebook, Google+, Grassroots Marketing, Instagram, LinkedIn, Online Presence Management, Pinterest, Real Estate Listings, Social Media, Social Search / Reputation Management, Twitter, Website Creation|Comments Off on A Beginner’s Guide to Social Media for Small Businesses

Social Media: Take it Personally

Ryan does the ice bucket challenge! Okay, okay, okay. Maybe this wasn’t the greatest title. I’m not saying that if someone says your business stinks that you should take offense. Even worse, you definitely shouldn’t take so much offense that you come back at them with “You Stink!” What I mean is that [...]

By | September 13th, 2014|Facebook, Google+, Instagram, LinkedIn, Pinterest, Social Media, Twitter|Comments Off on Social Media: Take it Personally

A Beginner’s Guide to Choosing the Right Social Network for Your Business

Social Media for Business Explained There are a ton of social media platforms out there and it can be very overwhelming to try and determine which ones are the best investment of your time and money. At Red Egg Marketing we look at everything including demographics and target markets to choose the social media profiles [...]

By | February 18th, 2014|Facebook, Google+, Grassroots Marketing, Inbound Marketing, Instagram, LinkedIn, Pinterest, Search Engine Optimization, Social Media, Twitter, Yelp|Comments Off on A Beginner’s Guide to Choosing the Right Social Network for Your Business

What’s in a Brand?

Your company’s brand is more than just your logo, tagline or mission statement. Your brand is how customers perceive your business and how you stand out from your competition. Your brand is the culmination of everything you offer from product quality to customer service. So how is your brand being perceived? I believe it is [...]

Tips on Dealing with Negative Comments on Social Media

If your business has an online presence you are unfortunately as vulnerable to negative comments as you are to positive ones. Although this may seem worrisome, it is still much more advantageous to be involved online than to just hide under a rock. Social Media and Social Search sites such as Facebook, Twitter, Google and [...]

By | April 9th, 2013|Facebook, Google Local, Google+, Grassroots Marketing, LinkedIn, Pinterest, Social Media, Social Search / Reputation Management, Twitter, Yelp|Comments Off on Tips on Dealing with Negative Comments on Social Media

Using Social Media to Create Brand Transparency

I think we can all agree that as consumers we are tired of being fed false promises and marketing gimmicks. We are constantly being bombarded with deals, bargains and discounts but what we are simply seeking are companies we can trust. Transparency and trust are critical components for a brand’s reputation. People are not only [...]

By | December 13th, 2012|Facebook, Google Local, Google+, Grassroots Marketing, LinkedIn, Pinterest, Social Media, Social Search / Reputation Management, Twitter|Comments Off on Using Social Media to Create Brand Transparency

The Squirrel Teaches Lessons in Preparation

As Fall approaches and the cool weather creeps in, the preparation for winter begins. I was recently looking out my office window and I caught a squirrel burying food to get ready for the winter. Instantly, because I live and breathe my work, I thought of content writing. Content is key. If you do not [...]

By | September 17th, 2012|Blogging, Facebook, Google+, Grassroots Marketing, Inbound Marketing, LinkedIn, Pinterest, Search Engine Optimization, Social Media, Social Search / Reputation Management, Twitter, Website Creation|Comments Off on The Squirrel Teaches Lessons in Preparation

Helpful Tips for Online Reputation Management

Life moves fast. It is a fact. Everyone is always busy and taking the time to try something out is risky. When you go out to dinner and are looking for a new restaurant, do you ask a friend for a recommendation? If your friend had a terrible experience, why would you take the risk [...]

By | August 8th, 2012|Facebook, Google Local, Google Places, Google+, Grassroots Marketing, Inbound Marketing, LinkedIn, Search Engine Optimization, Social Media, Social Search / Reputation Management, Twitter, Yelp|Comments Off on Helpful Tips for Online Reputation Management

SEO Tips for the Little Guy

Many companies out there will spend thousands of dollars a month on search engine optimization services in order to rank at the top of search results. For those of us with smaller budgets, how can we compete with that? Recently Google made another update to its search engine algorithm it called Penguin. Penguin focuses search [...]