How to Develop a Content Marketing Strategy

How to Develop a Content Marketing Strategy Your content marketing strategy is the key decider in how well your content will perform online. Of course, you want to have killer content too, but ensuring that you have a solid plan to guide your execution is crucial to getting your brand to resonate with your audience. [...]

By | October 16th, 2017|Online Presence Management, Social Media, Website Creation|Comments Off on How to Develop a Content Marketing Strategy

Writing Website Copy: Why You Already Know How to Do It Well

Writing Website Copy: Why You Already Know How to Do It Well Believe it or not, even if you don’t think of yourself as a writer, you’re a writer. How many emails and texts have you already sent today? How much time did you spend crafting that tweet? How you write the small things in [...]

By | October 5th, 2017|Blogging, Email Marketing, Online Presence Management, Social Media, Website Creation|Comments Off on Writing Website Copy: Why You Already Know How to Do It Well

Basic SEO Quick Tips to Get Anyone Started

Basic SEO Quick Tips to Get Anyone Started Search Engine Optimization is possibly the most important piece of every single website. No matter if your goal is to gain clients, sell products online, or even to drive traffic to a physical store, there is no point to having a website without basic SEO; no one [...]

By | April 28th, 2017|Blogging, Inbound Marketing, Online Presence Management, Search Engine Optimization, Website Creation|Comments Off on Basic SEO Quick Tips to Get Anyone Started

Think Microsites = Maximum Sales

Microsites = Maximum Sales. Your company website is up and running. Visitors see the following pages among a few others upon entering: - Home – Who you are and what you do - About – How you’re different from the competition - Services or products – Laundry list of what you do or provide - Contact [...]

Marketing for Real Estate Developers

Marketing for Real Estate Developers. The characteristics that make for a successful real estate developer don’t always carry over into the realm of website design. You’re a risk taker, capable of seeing projects through months and even years before your effort begins to pay off. The development is your passion, not necessarily the marketing. [...]

By | February 3rd, 2016|Commercial, Real Estate Listings, Real Estate Marketing, Residential, Website Creation|Comments Off on Marketing for Real Estate Developers

Create a Website for your Real Estate Project

Create a Website for your Real Estate Project. You’re an established real estate agent. You know the importance of marketing your listings, but what is your current approach regarding your high-end properties? Are they buried within your main website? Red Egg Marketing can create custom websites to direct your potential clients to the property that is [...]

By | December 29th, 2015|Google Local, Grassroots Marketing, Online Presence Management, Real Estate Listings, Website Creation|Comments Off on Create a Website for your Real Estate Project

Dude, You Gotta Get Your Site Mobile

Back in November 2014, Google announced that beginning 4/21/2015, they would begin prioritizing sites that were mobile friendly over those that aren't when a user searches on a mobile device. Despite the six month heads up, the term “Google Armageddon” came into usage, just to amplify the fear that your website would go the way of [...]

By | April 27th, 2015|Mobile Websites, Website Creation, WordPress|Comments Off on Dude, You Gotta Get Your Site Mobile

Make Real Estate Listings Stand Out

Real Estate Listings Look, up in the sky, It’s a bird! It’s a plane! It’s….rising prices in the metro Denver real estate market! While it is currently a seller’s market and the price per square foot of property continues to rise and soar, sellers, both residential and commercial, can benefit from custom real estate websites. Currently, the status quo requires that buyers trudge through pages of listings after selecting particular criteria. Often the results capture only a snapshot of the property. Features listed include square footage, price, utilities, perhaps a map and a smattering of photos. A snapshot is great for Instagram, but wouldn’t you rather make an impression? A customized website, like a virtual feature length film, can showcase the uniqueness of your listings. Don’t make potential buyers hunt through your website, get frustrated and as a result, move on. Create a separate website for your premium listings! Benefits of Custom Real Estate Websites Showcase properties in a modern, high quality way Personalized domain names can be added to signage for passerby traffic Virtually limitless geographical reach through SEO Include all property details & relevant information Buyers can go on a virtual tour of the property […]

By | April 3rd, 2015|Search Engine Optimization, Uncategorized, Website Creation, WordPress|Comments Off on Make Real Estate Listings Stand Out

A Beginner’s Guide to Social Media for Small Businesses

  A Beginner’s Guide to Social Media for Small Businesses So you’ve gotten to the point in your life where you’re in charge of a small business. Good for you! Obviously, you want your business to succeed, and unless you’ve been hiding under a rock for the past ten years, you know that social media is a key aspect of success. Don’t know where to start? Read on to discover how to best use social media to your business’s advantage. In case you actually have been living under a rock, you may wonder what the point is in social media: what’s the benefit of using it? Primarily, social media allows for your marketing strategy to have a big impact with a much lower cost than traditional marketing. Social media gives you a direct line of communication with your current and prospective customers, and it is one of the most effective tools for branding, content marketing, and word of mouth marketing for small businesses. So…it’s important. Step one in building your online presence is to create a marketing and social media strategy. Do this by answering these three key questions: Who is your audience? What are their needs/problems? How can your business/product help? […]

By | March 24th, 2015|Facebook, Google+, Grassroots Marketing, Instagram, LinkedIn, Online Presence Management, Pinterest, Real Estate Listings, Social Media, Social Search / Reputation Management, Twitter, Website Creation|Comments Off on A Beginner’s Guide to Social Media for Small Businesses

Does Your Website Need a Facelift?

If you Google “Do I need do update my website” you’re going to get an overwhelmingly loud “YES” from the Internet. Now we know that’s kind of like asking a car dealership if you need a new car, but you can take our word for it when we tell you an updated website is an absolute must in today’s business world. You don’t even have to take our word for it; just take a second to think about it yourself. How do you feel when you access a website that’s out of date and difficult to maneuver? Are you less likely to seek out services/products from that site? Do you have less faith in the company? Are you more likely to find a different, more up-to-date website? If we haven’t convinced you yet, here’s three major motivators to keep an updated website: 1.) A website needs to be mobile friendly. It’s not enough to have a well-designed desktop interface if no one can maneuver your website from their phone. “72% of mobile users consider it important that a website is mobile-friendly, and will most likely abandon a website and never revisit if it does not meet their expectations,” says Matt SamyciaWood at IndustrialBrand.com. […]

By | February 16th, 2015|Blogging, Inbound Marketing, Online Presence Management, Website Creation, WordPress|Comments Off on Does Your Website Need a Facelift?