robotBack in November 2014, Google announced that beginning 4/21/2015, they would begin prioritizing sites that were mobile friendly over those that aren’t when a user searches on a mobile device. Despite the six month heads up, the term “Google Armageddon” came into usage, just to amplify the fear that your website would go the way of the Dodo bird if changes weren’t made by this date.

What’s really going on? On 4/21/2014 the Googlebot, the search bot software used by Google that finds documents and builds a searchable index for Google Search, began analyzing sites to determine if they were mobile friendly or not. Those that were would be prioritized over sites deemed mobile unfriendly.

What can you do? Before you do anything, put your site into this checker to see if it is mobile friendly: https://www.google.com/webmasters/tools/mobile-friendly/

Bottom Line: You want to make sure your site is mobile friendly, or you will be missing out on anyone who uses a mobile device to search. According to the Pew Research Center’s October 2014 survey, 64% of Americans own a smartphone and 42% own a tablet. http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/

Smartphone owners who depend on them for internet access tend to be younger. Why would you want to ignore this market?

Did you get bad news?

The good news is that Red Egg Marketing can design a site that looks just as slick on a Samsung Galaxy as an old Dell desktop. “Dude, you gotta get a Dell.” Ok, now we’re just reminiscing.

All of our current clients enjoy mobile friendly WordPress sites that will not need any adjustments.

The Cliff Notes regarding mobile friendliness is that your site needs to automatically resize, the font should be readable without zooming, your links should not get in the way of each other, and your site shall not use Flash software.

If someone is pinching and zooming = your site is not mobile friendly.

If you’re looking to mobilize your site, email Ryan Ellis at ryan@redeggmarketing.com.