Inbound Marketing Explained

We all know what traditional marketing is, but what exactly is this inbound marketing we speak of? Great question. While traditional marketing pushes the brand, product, or service onto the customer and entices them to buy, inbound marketing is focused on pulling the customer in and making them want what you have to offer without shoving it down their throats. This is done by brands creating helpful and engaging content that potential customers actually need and, in turn, builds credibility and trust for your business.

Types of Inbound Content

There are many ways to generate inbound leads from marketing, but some of the most common, and quite frankly easiest, ways are via blogging and social media. If a potential customer is visiting your blog or social media page, it’s very likely that they are interested in what your brand is all about and are much more likely to convert compared to a random individual who just happened to stumble across your Facebook ad. By posting relevant content that your ideal customers would find helpful and enjoyable on your social media pages, you increase the likelihood of those people finding your posts, engaging with them, and becoming more aware of your brand. This same principle can be used for blogs. By creating content that speaks to your ideal customers, you are more likely to come up in their searches and attract them to your website.

Converting Visitors to Customers

So, you’re creating content to connect with your target audience online. Now what? This is the most important step, in our humble opinion. You have to find ways to turn those visitors into customers. The way you generate new leads and customers may vary depending on the type of business, but it typically starts with someone taking action to learn more about your brand and product offering. Preferably, that action requires them to provide some information you can use to market to them in the future like signing up for an email newsletter, downloading a case study, or submitting a contact form. The more relevant and personalized your content is to your visitors, the more likely they are to take actions to learn more about your brand. This is just an overview, but there are countless and more detailed strategies to help maximize the effectiveness of your inbound marketing efforts, and we encourage you to explore some for yourself.

Let Inbound Marketing Do the Work for You

Today, customers want to be in the driver’s seat. This means that they want to engage with useful content when they need and want it – not when brands want them to see it. By putting helpful and relevant content out into the vast world wide web, you not only increase your brand awareness, but also have a much higher probability of attracting customers who will convert. This ultimately helps you generate qualified leads simply by creating content about your brand’s expertise, without spending the money on advertising. It’s time to think smarter not harder.