Marketing Commercial Real Estate – Try a full court press strategy.
Warm ups include:
Finding the right partners.
Marketing real estate is a visual craft. Don’t scrimp on photography. There are many great photographers out there. Ask for commercial samples, peruse online reviews and get a feel for their personality. This person will be an integral part of your marketing approach so it’s important that you communicate well with one another.
Establishing your brand.
This is all about your logo. Are you more traditional or looking to blaze new paths in all things commercial real estate? Your brand identity needs to reflect the image you have in mind for your company.
Defining your message.
Your answer to, “Why should I move to your building?” needs to become second nature. Your firm may be the most responsive or the most hands-on, and your space may be Class A, but be ready to include recommendations and reviews from your clientele if that’s what sets you apart.
Now that you’ve warmed up, let’s begin our offensive attack.
A custom website for commercial real estate is like your point guard and email campaigns are like your shooting guard. The point guard is the leader. When a potential client is looking for commercial real estate in your area and finds your site, it MUST lead them to want further interaction. Red Egg designs visually appealing and informative sites that capture leads, sell your space, and answer questions about square footage, price, proximity to important amenities and more. All of Red Egg’s custom sites are optimized for smartphones and tablets because you never know how potential clients will be finding you. Red Egg also provides engaging blog content to communicate with potential clients informally and provide insights, industry trends, and offer expert advice and news.
Now back to your shooting guard, aka email campaigns. Like a shooting guard, these emails need to hit the mark at a high percentage rate, i.e. lots of opens, clicks, and forwards to friends. Red Egg can craft the content of your email campaigns to pique your client’s interest. These email campaigns complement your custom website and other social media platforms on your roster like Facebook, Twitter and Instagram.
As for the other positions? Give us a call or shoot us an email to talk more about marketing your commercial real estate. We’re ready to strategize and maximize what you’ve been working so hard to build.
- Lease space faster
- Find better tenants
- Grow your investment
Call 720-446-6640 or email us.