epicity
Generate Demand to Lease 100% of 5-Building Atlanta Loft Office Development
client profile
EpiCity is an Atlanta-based commercial real estate investment and services company founded in 1935. They offer a comprehensive menu of services designed to address their partners’ needs throughout the lifecycle of any asset. Their $250 million portfolio includes both commercial and residential assets, covering a risk range from core to opportunistic.
The Challenge
EpiCity Real Estate Services purchased a property for an adaptive reuse commercial development called Armour Junction. This five-building collection of office/industrial product was their largest adaptive reuse project to date. They engaged Red Egg Marketing to create the brand for the property, develop the website, and design and implement a marketing strategy for lease up.
Our Solution
We developed a complete brand for the client including a logo, website, and all supplemental marketing materials, including a creative monument sign built in conjunction with local artisans. The property was promoted through many traditional commercial real estate channels but to build more momentum for the property we designed and implemented a comprehensive email marketing and search engine optimization (SEO) strategy.
The Results
As a result of our real estate marketing strategies, the property was 70% leased up before construction completed and 100% leased up soon after. Lead flow was consistent throughout the lease up period and demand continues to be strong. Armour Junction remains a highly desirable Class A loft office complex in Atlanta.
EpiCity has been continually working with Red Egg Marketing since 2012.
Key Metrics
5
building loft office development
100%
leased
70%
leased up before construction finished
Team Red Egg embodies that powerful and rare combination of attributes – engaging, thoughtful, determined, and experienced business people with boatloads of creativity always focusing on improving our bottom line. They must wake up every single day thinking “how do we best improve Epic Partner’s financial performance through creativity today.” I often tell folks that Ryan and the team at Red Egg are my secret weapon – they are my business advisors and consultants – with creativity and marketing as their vehicle for enhancing my business. Epic Partners would be only a fraction of what it is today without the last seven and a half years with Red Egg.
Tom Stokes
Partner, EpiCityRED EGG PROVIDES THIS CLIENT WITH THE FOLLOWING SERVICES
email marketing | graphic design | online advertising | seo | web development