Red Egg Marketing designed and built the website, logo, and marketing materials for Mellen Lofts, a premier loft office project in Midtown Atlanta.
Case Study: Real Estate Website
An adaptive historic reuse project, Mellen Lofts showcases the sustainability of rejuvenating industrial spaces into modern loft offices and mixed-use developments. The key to this is maintaining historic aspects true to the original space and neighborhood. The original building was home to Mellen Parts & Services Co. since 1945.
We started by creating a simple and elegant logo, reminiscent of the original building’s art deco exterior. The website and marketing materials took on a more modern feel with subtle retro elements, tying the project to it’s past. The website also includes historic information about the area and the previous occupants. For future prospects, we found it important to highlight the area’s projected growth by featuring new developments and current local amenities in the area. All these elements combined to paint an enticing opportunity for both investors and tenants.