Prepare for Landing!
Having a website is one thing, getting the most from a website is another. Typically a website visitor will determine whether your site is relevant to their needs in a matter of seconds. The quality of a landing page, which is the page a user lands on after clicking a specific URL, will drastically increase or decrease the bounce rate on your website. Bounce rate is the percentage of visitors that click on a web address and then immediately click away. For example, a visitor might go to a website, decide it is not what they are looking for, and then click the ‘back’ button all within a few seconds. So, as you can see, your landing page designs are very important. Here are some questions and answers to help you learn more about website landing pages so you can captivate visitors and get more business from your website.
What is a landing page?
A landing page is any page on a website that a user directly lands on when they visit your site. An example is the home page. When user clicks www.redeggmarketing.com they are directed to the home page, which in this case is a landing page.
What are other uses for a landing page?
Landing pages are very important in online advertising, social media, and special advertising campaigns such as events or specials and promotions. For example, at Red Egg Marketing we create landing pages for our clients when we create Google advertising campaigns. The better the landing page, the better return we see on advertising dollars spent.
What are some features of a good landing page?
A good landing page:
- Has its most important information in view without scrolling down the page.
- Has multiple strong calls-to-action
- Is not too heavy on text
- Has clear information related to why a visitor clicked on your website in the first place
- Has strong visuals to reemphasize the theme of the page
How will I know if my landing pages are improving?
Google analytics is a free tool that will provide you with an incredible amount of data concerning your website. Examples of metrics to help you determine the effectiveness of your landing pages include bounce rate, average time on page, and the behavior flow through your landing page.
We hope you learned a bit about landing pages in this article. If you need help creating landing pages or have any additional questions, please contact Red Egg Marketing. Now sit back, return your tray tables to their full upright and locked positions and prepare for a smooth landing.