2018 Digital Marketing Trends
With 2017 coming to an end, we wanted to share some of our predictions for 2018 digital marketing trends. While we cannot foresee the future – although we wish we could – these are our opinions based on our collective years of expertise in the wonderful world of digital marketing.
Chatbots on websites have become increasingly popular and we only see them continuing to be in demand in 2018. When people have questions while on your website, they want them answered ASAP and FAQ sections just aren’t cutting it anymore. With live chatbots on websites, customers are able to ask questions and get immediate, personalized responses to make their experience easier and better. The direct result is more satisfied customers who are more likely to purchase your product or service and recommend it highly.
All Mobile Everything
As marketers, we know that the majority of customers are viewing our websites, ads, etc. from mobile devices. And where the customers go – we must follow. Making everything optimized for mobile first, rather than desktop computer first thinking, is a switch that needs to be done in 2018. Your content should already be optimized for mobile devices – its 2017 after all – but it’s time to shift that rational to the forefront. Not doing so leaves you at risk of being left behind in the fight for customers.
Video advertising is slowly but surely taking over the market. With younger audiences preferring this type of marketing, it’s more important than ever to jump on the bandwagon in order to get your brand seen. Learning how to leverage video advertising across multiple platforms and channels is critical to your success in 2018, so if you haven’t already, we highly suggest you partake.
Even More Personalization
In today’s world customers want to feel like an individual, not just a number – and this will continue, if not get more prominent, throughout the new year. Personalizing content is easier than it may seem. It simply requires you to refine your audience targeting and tailor your content to each very specifically. For example, when creating an email campaign, break up your audience into target markets and then again into smaller sub target markets. This allows you to send a slightly different ad to a stay at home mother of three and a retired army veteran who, otherwise, might have been grouped into the same target market. These two individuals might both have use for your product or service, but will react to specific marketing efforts differently. While it may take a little more effort on your part, the return will ultimately be worth it.
We’re always looking ahead when it comes to digital marketing trends and developments – and love the opportunity to share them with you! Feel free to let us know if you agree or disagree with any of our 2018 digital marketing trends predictions and if you think you could benefit from our forward-thinking services, give us a call!