Benefits of Using Infographics
You only have a few seconds to capture your readers’ attention – how are you going to do it? With a large block of text or a bright, interactive graphic? It’s a no-brainer that people will be more drawn to something that is eye catching and easy to read, which is only one of the benefits of using infographics. When possible, skip the essay when trying to display information and use an infographic to more effectively capture your readers’ attention.
What Are Infographics?
Infographics are essentially the picture books of the internet. They are standout images that are aimed to educate your reader, not outright sell them something. Infographics not only give the reader a nice break from looking at boring text all day, but allow the author to be creative and stylistic. There are a variety of ways to use infographics; from charts, to maps, to pictures, to graphs depending on which is most appropriate for the information being displayed.
Benefits of Using Infographics
Easy to Read
As 21st century consumers, we want information instantly. This is where infographics come into play. No matter how complex the data is, infographics are able to organize and display data in a clear and understandable way. This has made them extremely popular for portraying statistics and numerical information. For example, the Red Egg graphic design team created this informative graphic to track donations for one of our clients.
Are you more likely to read a lengthy paragraph, or a series of eye catching graphics explaining the same thing? You are not alone if you quickly scroll through an article and look at the pictures to decide if it’s worth reading. Making sure readers are able to get the information they came for in a clear and engaging way is the key to ensuring your page gets views and shares.
When people find something interesting or visually appealing, they often want to tell others about it. Infographics combine both of these and, in turn, get shared more often than just plain text articles and blog posts. With infographics being more shareable, on social media platforms especially, it’s no wonder they are 3 times more likely to get shared than any other type of content.
When readers click on and share your content, it drives traffic to your site. Likewise, when others share your infographic, it links to their outside sites; both of which increase your SEO and search rankings. Another added bonus of infographics is that your site will also be listed in the “image search” as well as the normal “text search”, doubling your chances of getting found on a search engine. Don’t forget to use the infographic image tags as an extra place to add your keywords. The more times a keyword is used, the higher your ranking is.
Utilize infographics whenever possible to simplify information and increase audience engagement. By doing so, you’ll not only increase traffic to your sites, but increase your SEO benefits in the long and short run!
Need someone to help you step up your infographic game? Contact us at Red Egg Marketing and get the best graphic design team working for you! Or, if you’re feeling ambitious, try using a free tool like Canva or Piktochart and let your creativity loose.