Blog Post SEO Tips
A key piece to any business with an online presence is the content. Posting useful and relevant information to your blog will build trust with your customers and be a very powerful tool in bringing new traffic to your website. In order for potential customers to find your content though, you need to be sure that you are implementing the best practices of blog post SEO into your writing.
How Could a Blog Post Help Me with SEO?
A few of the basic rules of SEO are to update your website often and with keyword rich text. One of the easiest ways to keep a steady stream of fresh content on your website is with a blog, and the copy gives you a great chance to work in a lot of keywords to your website in a natural way.
General Advice for Blog Post SEO
Plan a Target Keyword Before You Start Writing
It is best practice to choose a target keyword before you start writing. Often, people try to insert keywords into a text after it’s written, but the keyword will come through much more naturally if you have it planned ahead of time. Make a mental note to use the keyword in your first paragraph and periodically throughout the text.
The keywords in your blog should include the big picture search term you are using for your entire website SEO strategy, but your blog is a way you can add in other relevant keywords as well. For example, if you are a roofing company in Denver, writing a blog post about the types of roofs that do well in the Denver climate will add a large number of new instances of the words “Roof” and “Denver” to your website. Besides help with your main keywords though, you can also now attract people in the Denver location googling a search term like “what type of roof do I need?” that may not have landed on your website otherwise.
Ensure the Slug, Page Name, and Meta Text are all Filled Out
You’ve finished writing and now it’s time to publish it online, right? Before you post though, make sure you fill out the slug (or URL), page name, and meta text to match the theme of your blog post. In beginner friendly applications like WordPress you can sometimes just type these into labeled fields. However, if you are not using a platform with this capability, the information will need to be coded into the page.
The slug, page name, and meta text are the fields that search engines look at first and give the most weight to. And if these fields all include the same keywords as the body of your post? Bingo! You’ve got yourself a search engine optimized blog post.
Blog post SEO should be practiced each and every time you add content to your blog. It is crucially important to the growth of your website and in attracting new leads. With a little practice, blog post SEO will come naturally to you each time you write new content.