Base Camp Cyclery
Branding for Denver Bike Shop
Base Camp Cyclery is a Denver bike shop specializing in high-end mountain bikes and gear. When the owners were preparing to go into business, they reached out to Red Egg Marketing to develop the Base Camp brand. The logo’s combination of the mountain peak and the tent is unique, recognizable, and decidedly “Denver.” Its iconic brand mark is attractive in many different contexts, such as on branded apparel and more. Base Camp Cyclery quickly became a top shop in Denver and their brand is well-known in the cycling community.