Concero by Schnitzer West
Logo Design and Brand Strategy for Workspace Development
Concero is a luxury commercial real estate development coming to Westminster, Colorado. Located between the cities of Denver and Boulder, Concero is positioned for optimal accessibility and convenience to its tenants. The name “Concero” comes from the Latin for connect or join. The brand mark’s concentric, intertwining letter Cs were inspired by this theme of connectedness. The client desired a brand that suggests innovation, pioneering, and efficiency. The resulting logo is forward and functional, without compromising creativity and playfulness.