Red Egg Marketing Blog Archives For: Online Presence Management

Things to Consider When Planning Your Small Business Website

Things to Consider When Planning Your Small Business Website Planning is essential for any small business or organization. In the words of Dwight D. Eisenhower "Plans are nothing; planning is everything." Planning is required to: create a successful business plan and marketing strategy; create and manage a budget; manage operational changes; adapt to changes [...]

By | March 23rd, 2018|Branding, Online Presence Management, Uncategorized, Website Creation|Comments Off on Things to Consider When Planning Your Small Business Website

The Hidden Benefits of Online Reviews

The Hidden Benefits of Online Reviews It’s no secret we love small businesses - not only because we are one, but because they make up the majority of our clients too! That’s why we know the benefits of online reviews for businesses, especially us little guys. Besides the obvious advantages that great customer reviews can [...]

By | December 22nd, 2017|Google Local, Online Presence Management, Search Engine Optimization|Comments Off on The Hidden Benefits of Online Reviews

Timeless Marketing Tips

Timeless Marketing Tips Some marketing best practices come and go, but others have stood the test of time. When you are developing a new strategy, you might be tempted to only focus on modern marketing trends, but don’t forget about the tried and true tactics. By focusing on these timeless marketing tips, you’ll see why [...]

By | November 9th, 2017|Branding, Online Presence Management, Social Search / Reputation Management, Tips|Comments Off on Timeless Marketing Tips

The Wonderful World of Retargeting Ads

The Wonderful World of Retargeting Ads In a perfect world, every customer who visits your website makes a purchase or becomes a lead. But we don’t live in a perfect world, and sometimes consumers need a little bit of coaxing and reminding. That’s where retargeting ads come in – and we’re here to tell you [...]

By | October 28th, 2017|Branding, Email Marketing, Online Presence Management, Pay-Per-Click Advertising, Retargeting Ads|Comments Off on The Wonderful World of Retargeting Ads

How to Develop a Content Marketing Strategy

How to Develop a Content Marketing Strategy Your content marketing strategy is the key decider in how well your content will perform online. Of course, you want to have killer content too, but ensuring that you have a solid plan to guide your execution is crucial to getting your brand to resonate with your audience. [...]

By | October 16th, 2017|Online Presence Management, Social Media, Website Creation|Comments Off on How to Develop a Content Marketing Strategy

Writing Website Copy: Why You Already Know How to Do It Well

Writing Website Copy: Why You Already Know How to Do It Well Believe it or not, even if you don’t think of yourself as a writer, you’re a writer. How many emails and texts have you already sent today? How much time did you spend crafting that tweet? How you write the small things in [...]

By | October 5th, 2017|Blogging, Email Marketing, Online Presence Management, Social Media, Website Creation|Comments Off on Writing Website Copy: Why You Already Know How to Do It Well

Building Customer Relationships Using Social Media

Building Customer Relationships Using Social Media Social media has become a huge part of marketing strategies nowadays. By building customer relationships using social media, you’re creating a community of loyal customers who can market your brand for you. Here are some helpful tips to get you started on developing a strong brand following and, hopefully, [...]

By | September 19th, 2017|Online Presence Management, Social Media, Social Search / Reputation Management, Uncategorized|Comments Off on Building Customer Relationships Using Social Media

Basic SEO Quick Tips to Get Anyone Started

Basic SEO Quick Tips to Get Anyone Started Search Engine Optimization is possibly the most important piece of every single website. No matter if your goal is to gain clients, sell products online, or even to drive traffic to a physical store, there is no point to having a website without basic SEO; no one [...]

By | April 28th, 2017|Blogging, Inbound Marketing, Online Presence Management, Search Engine Optimization, Website Creation|Comments Off on Basic SEO Quick Tips to Get Anyone Started

Create a Website for your Real Estate Project

Create a Website for your Real Estate Project. You’re an established real estate agent. You know the importance of marketing your listings, but what is your current approach regarding your high-end properties? Are they buried within your main website? Red Egg Marketing can create custom websites to direct your potential clients to the property that is [...]

By | December 29th, 2015|Google Local, Grassroots Marketing, Online Presence Management, Real Estate Listings, Website Creation|Comments Off on Create a Website for your Real Estate Project

A Beginner’s Guide to Social Media for Small Businesses

  A Beginner’s Guide to Social Media for Small Businesses So you’ve gotten to the point in your life where you’re in charge of a small business. Good for you! Obviously, you want your business to succeed, and unless you’ve been hiding under a rock for the past ten years, you know that social media is a key aspect of success. Don’t know where to start? Read on to discover how to best use social media to your business’s advantage. In case you actually have been living under a rock, you may wonder what the point is in social media: what’s the benefit of using it? Primarily, social media allows for your marketing strategy to have a big impact with a much lower cost than traditional marketing. Social media gives you a direct line of communication with your current and prospective customers, and it is one of the most effective tools for branding, content marketing, and word of mouth marketing for small businesses. So…it’s important. Step one in building your online presence is to create a marketing and social media strategy. Do this by answering these three key questions: Who is your audience? What are their needs/problems? How can your business/product help? […]

By | March 24th, 2015|Facebook, Google+, Grassroots Marketing, Instagram, LinkedIn, Online Presence Management, Pinterest, Real Estate Listings, Social Media, Social Search / Reputation Management, Twitter, Website Creation|Comments Off on A Beginner’s Guide to Social Media for Small Businesses