Red Egg Marketing Blog Archives For: Online Presence Management

The Importance of Understanding Your Target Audience

The Importance of Understanding Your Target Audience How can you market to prospective customers if you don’t know who they are? Simple. You can’t. Well, you can but you won’t reach them very well. We’re here to give you some expert tips on how to figure out who your target audience is and how to [...]

By | August 9th, 2018|Online Presence Management, Search Engine Optimization, Social Search / Reputation Management|Comments Off on The Importance of Understanding Your Target Audience

What Your Logo Says About Your Business

What Your Logo Says About Your Business There are many elements of logo design that convey different messages to consumers. Every aspect from color to letter spacing must be taken into account when designing a strong logo that will be the face of your brand. In this post, we’ll discuss the details behind certain characteristics [...]

By | June 28th, 2018|Branding, Online Presence Management, Social Search / Reputation Management|Comments Off on What Your Logo Says About Your Business

What is Social Media Management and Why Does My Small Business Need It?

What Is Social Media Management and Why Does My Small Business Need It? Many small businesses may know about the power of social, but how much time does a business need to spend managing social media? And how exactly does social media management benefit your business? Read on to find out. What is Social Media [...]

By | May 25th, 2018|Branding, Online Presence Management, Social Media|Comments Off on What is Social Media Management and Why Does My Small Business Need It?

Things to Consider When Planning Your Small Business Website

Things to Consider When Planning Your Small Business Website Planning is essential for any small business or organization. In the words of Dwight D. Eisenhower "Plans are nothing; planning is everything." Planning is required to: create a successful business plan and marketing strategy; create and manage a budget; manage operational changes; adapt to changes [...]

By | March 23rd, 2018|Branding, Online Presence Management, Uncategorized, Website Creation|Comments Off on Things to Consider When Planning Your Small Business Website

The Hidden Benefits of Online Reviews

The Hidden Benefits of Online Reviews It’s no secret we love small businesses - not only because we are one, but because they make up the majority of our clients too! That’s why we know the benefits of online reviews for businesses, especially us little guys. Besides the obvious advantages that great customer reviews can [...]

By | December 22nd, 2017|Google Local, Online Presence Management, Search Engine Optimization|Comments Off on The Hidden Benefits of Online Reviews

Timeless Marketing Tips

Timeless Marketing Tips Some marketing best practices come and go, but others have stood the test of time. When you are developing a new strategy, you might be tempted to only focus on modern marketing trends, but don’t forget about the tried and true tactics. By focusing on these timeless marketing tips, you’ll see why [...]

By | November 9th, 2017|Branding, Online Presence Management, Social Search / Reputation Management, Tips|Comments Off on Timeless Marketing Tips

The Wonderful World of Retargeting Ads

The Wonderful World of Retargeting Ads In a perfect world, every customer who visits your website makes a purchase or becomes a lead. But we don’t live in a perfect world, and sometimes consumers need a little bit of coaxing and reminding. That’s where retargeting ads come in – and we’re here to tell you [...]

By | October 28th, 2017|Branding, Email Marketing, Online Presence Management, Pay-Per-Click Advertising, Retargeting Ads|Comments Off on The Wonderful World of Retargeting Ads

How to Develop a Content Marketing Strategy

How to Develop a Content Marketing Strategy Your content marketing strategy is the key decider in how well your content will perform online. Of course, you want to have killer content too, but ensuring that you have a solid plan to guide your execution is crucial to getting your brand to resonate with your audience. [...]

By | October 16th, 2017|Online Presence Management, Social Media, Website Creation|Comments Off on How to Develop a Content Marketing Strategy

Writing Website Copy: Why You Already Know How to Do It Well

Writing Website Copy: Why You Already Know How to Do It Well Believe it or not, even if you don’t think of yourself as a writer, you’re a writer. How many emails and texts have you already sent today? How much time did you spend crafting that tweet? How you write the small things in [...]

By | October 5th, 2017|Blogging, Email Marketing, Online Presence Management, Social Media, Website Creation|Comments Off on Writing Website Copy: Why You Already Know How to Do It Well

Building Customer Relationships Using Social Media

Building Customer Relationships Using Social Media Social media has become a huge part of marketing strategies nowadays. By building customer relationships using social media, you’re creating a community of loyal customers who can market your brand for you. Here are some helpful tips to get you started on developing a strong brand following and, hopefully, [...]

By | September 19th, 2017|Online Presence Management, Social Media, Social Search / Reputation Management, Uncategorized|Comments Off on Building Customer Relationships Using Social Media