Red Egg Marketing Blog Archives For: Social Search / Reputation Management

Social Media Metrics You Should be Measuring: Conversions

Social Media Metrics You Should be Measuring: Conversions Depending on what goals you have when running a social media campaign, the metrics that you focus on may vary. While it is good to know what all metrics mean and why they are important, having the ability to highlight those with the most influence and explain [...]

By | March 30th, 2018|Social Media, Social Search / Reputation Management|0 Comments

Social Media Metrics Should You be Measuring: Traffic

Social Media Metrics Should You be Measuring: Traffic Depending on what goals you have when running a social media campaign, the metrics that you focus on may vary. While it is good to know what all metrics mean and why they are important, having the ability to highlight those with the most influence and explain [...]

By | March 14th, 2018|Inbound Marketing, Social Media, Social Search / Reputation Management, Tips|Comments Off on Social Media Metrics Should You be Measuring: Traffic

2018 Digital Marketing Trends

2018 Digital Marketing Trends With 2017 coming to an end, we wanted to share some of our predictions for 2018 digital marketing trends. While we cannot foresee the future – although we wish we could – these are our opinions based on our collective years of expertise in the wonderful world of digital marketing. Live [...]

By | December 11th, 2017|Social Search / Reputation Management, Tips, Uncategorized|Comments Off on 2018 Digital Marketing Trends

Inbound Marketing Explained

Inbound Marketing Explained We all know what traditional marketing is, but what exactly is this inbound marketing we speak of? Great question. While traditional marketing pushes the brand, product, or service onto the customer and entices them to buy, inbound marketing is focused on pulling the customer in and making them want what you have [...]

By | December 4th, 2017|Inbound Marketing, Social Search / Reputation Management|Comments Off on Inbound Marketing Explained

Timeless Marketing Tips

Timeless Marketing Tips Some marketing best practices come and go, but others have stood the test of time. When you are developing a new strategy, you might be tempted to only focus on modern marketing trends, but don’t forget about the tried and true tactics. By focusing on these timeless marketing tips, you’ll see why [...]

By | November 9th, 2017|Branding, Online Presence Management, Social Search / Reputation Management, Tips|Comments Off on Timeless Marketing Tips

Marketing Metrics that Matter

Marketing Metrics that Matter In the world of digital marketing, everything we do is planned and executed with a specific, measurable goal in mind. If you’ve been doing this for a while, you know there are two types of metrics in this world – vanity, and the ones that actually matter. We’re here to discuss [...]

By | October 26th, 2017|Email Marketing, Facebook, Google Adwords, LinkedIn, Pay-Per-Click Advertising, Social Media, Social Search / Reputation Management, Twitter|Comments Off on Marketing Metrics that Matter

Common Online Advertising Myths

Common Online Advertising Myths When it comes to common online advertising myths, we’ve heard them all. Here are a few of the most common misconceptions that lead people to believe that online advertising isn’t the way to go, that are simply false. It’s Not Affordable If you are under the impression that online advertising isn’t [...]

By | October 22nd, 2017|Social Search / Reputation Management, Uncategorized|Comments Off on Common Online Advertising Myths

Building Customer Relationships Using Social Media

Building Customer Relationships Using Social Media Social media has become a huge part of marketing strategies nowadays. By building customer relationships using social media, you’re creating a community of loyal customers who can market your brand for you. Here are some helpful tips to get you started on developing a strong brand following and, hopefully, [...]

By | September 19th, 2017|Online Presence Management, Social Media, Social Search / Reputation Management, Uncategorized|Comments Off on Building Customer Relationships Using Social Media

Benefits of Using Infographics

Benefits of Using Infographics You only have a few seconds to capture your readers’ attention - how are you going to do it? With a large block of text or a bright, interactive graphic? It’s a no-brainer that people will be more drawn to something that is eye catching and easy to read, which is [...]

By | September 5th, 2017|Search Engine Optimization, Social Media, Social Search / Reputation Management|Comments Off on Benefits of Using Infographics

A Beginner’s Guide to Social Media for Small Businesses

  A Beginner’s Guide to Social Media for Small Businesses So you’ve gotten to the point in your life where you’re in charge of a small business. Good for you! Obviously, you want your business to succeed, and unless you’ve been hiding under a rock for the past ten years, you know that social media is a key aspect of success. Don’t know where to start? Read on to discover how to best use social media to your business’s advantage. In case you actually have been living under a rock, you may wonder what the point is in social media: what’s the benefit of using it? Primarily, social media allows for your marketing strategy to have a big impact with a much lower cost than traditional marketing. Social media gives you a direct line of communication with your current and prospective customers, and it is one of the most effective tools for branding, content marketing, and word of mouth marketing for small businesses. So…it’s important. Step one in building your online presence is to create a marketing and social media strategy. Do this by answering these three key questions: Who is your audience? What are their needs/problems? How can your business/product help? […]

By | March 24th, 2015|Facebook, Google+, Grassroots Marketing, Instagram, LinkedIn, Online Presence Management, Pinterest, Real Estate Listings, Social Media, Social Search / Reputation Management, Twitter, Website Creation|Comments Off on A Beginner’s Guide to Social Media for Small Businesses