How to Create an Effective Commercial Real Estate Marketing Strategy
Creating a successful commercial real estate marketing strategy is more than a fancy print brochure and pushing your listings on a real estate listing service. It has evolved into a more complex process.
There are many different factors that contribute to the overall success of commercial real estate, including pricing, quality, and amenities. Even if you’ve priced the property perfectly, made amazing renovations, and upgraded the overall infrastructure, you still need clients to sign leases.
Here are 5 tips to keep in mind when marketing your commercial real estate property.
Potential tenants can’t find your commercial space if they don’t know your space is available.
The discovery phase is the most important part of a commercial real estate marketing strategy.
Many clients discover commercial real estate online, so it’s important for your space to show up in areas where they are looking. Helpful sites include CoStar, Loopnet, Craigslist, and Google.
However, not all discovery happens online. To appeal to the discovery outside of the internet, ensure you have clear and well-placed signage at the property and business cards for personal networking.
Tell Your Story.
Commercial real estate doesn’t have to be boring!
Your commercial real estate property has advantages that set it apart from the competition and it’s best to play on those qualities and create a presence that showcases them. You can host events and create a short video so people for years to come will be able to experience the event!
On top of videography and events, some other ways to tell your property’s story are through blogs and news. Another added bonus to blogging is how it is an effective way to gain traction, show expertise and get your site discovered with SEO!
Share the Love.
It’s a great idea to seize every opportunity to help clients and their tenants succeed at the same time. Helping all parties involved get their message out will boost client and customer loyalty and get your property’s name out there. You can do this by writing a post about a new tenant’s website or submitting an article to the news media.
There are plenty of opportunities to be social in the commercial real estate marketplace! A variety of social media platforms like YouTube, Facebook, Twitter, LinkedIn, and Instagram can help spread the word about your commercial asset.
Take for example LinkedIn. By posting about properties on LinkedIn and connecting with professionals around the area, you are increasing your assets’ exposure.
Stay in Touch.
Commercial real estate leases don’t happen overnight. It often takes time before a potential tenant inquires directly about a property. Most of the time this is after hours, days or weeks of research.
You can continually reach out and remind people you are here when they need you with tools like social media, email marketing, and old-fashioned public relations. A company or organization may be over a year away from moving to a new office.
While there is a lot to consider when it comes to commercial real estate leasing, we are here to help you! At Red Egg Marketing, we can help you create a noticeable presence for your assets in any commercial real estate market.
To learn more about how we can help you sell or lease your commercial real estate property efficiently, effectively and (almost) effortlessly, give us a call at (720) 446-6640 or email Ryan at email@example.com.