How to Create Effective Facebook Ads in 2019

Facebook houses 1.56 BILLION daily active users from people all over the world. That’s about 20% of the ENTIRE population using Facebook. With 20% of the population on this platform, it’s a great place to advertise and make your brand known. However, you’re not the only one thinking that. With Facebook advertising, companies are competing with hundreds of thousands of similar ideas. So, how do you create ads that stand out and have high conversion rates?

As a Facebook advertising company, we know all the best tips and tricks you can use to create unique, effective ads. With any ad, you have to consider the audience, ad copy, content, and imagery to maximize brand awareness and strengthen the click-through rate.

Facebook AdsTo be a successful Facebook advertising company, here are the four things you need to keep in mind with any ad:

Visual

Visual content is extremely important in Facebook advertising. Not only is it more favorable by the platform, but your company is more likely to be remembered and shared with others. Your ad needs to be visually appealing with a clear message.

Relevance

Relevance is critical for success. If you’re spending money when someone views or clicks on your ad, ensure it is for the correct audience and you’re not wasting time and money on people who have no intention of converting.

Create relevant Facebook audiences that match your target demographics. Use photos or videos relevant to your ad copy and if you are sending leads off the Facebook platform, be sure to use a relevant landing page.

Value

Clearly presenting your value proposition will convince the reader to click on your ad to learn more about your product or brand. Highlight why your product or service meets their needs, how it addresses their pain points, and why your company is different.

Call to Action

Without a clear call to action, readers might not know what to do next or might not know the purpose of your ad. A simple “buy now and save” or “offer ends soon” tells consumers exactly what to do next and adds a sense of urgency.

Keeping these four things in mind, here are a few creative examples to get your Facebook advertisements noticed and your company known.

Free Trials

Everyone loves free things and the word “free” catches the reader’s eyes. It’s a great way to get consumers to test out your product or service and has a clear call to action along with a great value! Be sure to include a visually appealing image to be easily noticed and the purpose clearly portrayed.

Video Ads

The visual aspect of a video advertisement is by far the most engaging. Optimize your ad so it can be understood without sound as some users are on mobile devices or do not have sound automatically on. You can tell the story of your brand better with a video and can create value by clearly demonstrating the benefits of your product or service. As always, make sure your call to action is clear and easy to understand.

Event AdFacebook Ads

eCommerce companies use event ads to boost sales during specific points of the year, like seasonal sales, holidays, or even shows and conferences. Your products should be relevant to the customer’s purchasing history. If you’re advertising a sale, the value of the ad is already there, especially if the product is relevant to the consumer. The call to action is also clear if you have information stating when the sale will occur and what customers can expect from it.

Multi-Product Ad

This is a visually pleasing and intriguing ad for readers to discover new products and even provoke active shopping tendencies within the ad. Its relevance as a shopping ad is important, as you want your products to have a common theme that pertains to the reader. The call to action is clear (ie: Shop Now) to get people to visit your website to shop the products that catch their eye!

Facebook Ads are effective and reach a wide audience. If you remember this guide the next time you’re creating an ad for Facebook, you’ll have a successful campaign!

If you’re interested in reporting and analyzing your Facebook advertising data or would like some help to reach even more customers, give Red Egg a call today at (720) 446-6640 or email us at ryan@redeggmarketing.com! As a Facebook advertising company, we specialize in creating efficient and successful ads for you and your business.