E-mail Marketing & Cell Phone Usage.
Did you know there is an app in iTunes called Break Free? It tracks your cell phone addiction by recording how many times you unlock your phone a day. Then it warns you with timely notifications when (notice we didn’t say if) you go overboard. As a marketing agency, we hope this app is very unpopular.
Everyone from social scientists to marketers has a guesstimate of how much time people spend on their cell phone. Even the lower end estimates are staggering.
MobileInsurance.com estimates 90 minutes a day, while a UK study of 2,000 cell phone users reflected an average of 221 check-ins a day. ‘Check-ins’ include checking the weather, email, texts, or any number of apps you may have installed.
Small businesses would be remiss not to explore the myriad of ways they can bring their services and products to an audience that is captivated by the warm glow of smart phone radiation.
Checking email on your phone frees you from carrying around a laptop or iPad and enjoying all that Colorado has to offer. Nationwide, 45% of email opens occurred on mobile, 36% on desktop and 19% in the big webmail applications like Google and Hotmail.
E-mail marketing, if you’re not already engaged in it, is ripe for the picking.
We recognize the shift away from email to communicate with friends and family has decreased as more people shift to texting and Facebook messaging. Heck, we still remember the bygone days of voicemails.
However, the percentage of people that prefer to receive marketing messages via email has actually increased 5% since 2008. A staggering 77% of consumers reported to Merkle that they favor receiving permission-based marketing communications by email.
Does it work?
According to the Direct Marketing Association, 66% of consumers have made a purchase online as a result of an email.
Establish a two email a month rule, or only email when you have a discount to share. It helps to communicate your policy if they are the ones opting into your emails. If they opt out, we can tailor messages to remind readers of what may miss and let them change the frequency of emails.
Content creation ensures customers recognize your expertise that they are unlikely to get anywhere else.
Contact us today for a consultation. We can discuss options for email newsletters, thank you’s, and customer surveys to increase your reach.