A Beginners Guide to Google Analytics

If you’re a little confused about what Google Analytics is and how it can help your business, this is the right place to be. Google Analytics is great for tracking data on your website and eventually optimizing your website to reach your target audience.

Continue reading this guide if you want to improve your website with the help of Google Analytics!

Why You Need Google Analytics

Whether it’s for personal or professional use, you need Google Analytics on your blog or website. Google Analytics provides you with the answers to anything and everything you want to know about your website. After installing Google Analytics to your website, there’s a variety of metrics you can use to track important traffic reports and analyze them for success. Here are just a few things that are tracked by this handy tool:

  • Location: You can identify the geographical location of your site visitors.
  • Traffic source: You can identify what channels send traffic to your site.
  • Content: Discover the most popular blog posts and pages of your site.
  • eCommerce: You can identify the shopping behavior of your customers and get a report on sales and revenue.

You can find these statistics in different reports in Google Analytics. Three important reports you can run are the overview report, eCommerce reports, and form submissions.

Overview Report

This report is a quick look into your website.  A few important metrics you’ll find in the Overview report are:

  • Sessions: A session is defined as a group of interactions a visitor takes within a given time frame on your website.
  • Users: The number of visitors who arrived at your site during a selected date range.
  • Pageviews: The total number of pages viewed.
  • Bounce rate: The percentage of visitors who leave your site after just viewing 1 page.

You can track your visitors and how they behave on your website with this Overview Report and in turn you can see what pages perform the best on your website.

Tracking eCommerce Sales

Google Analytics gives you detailed insights into your customers’ shopping behavior. You can easily view the number of transactions and revenue your website generated and keep track of the performance of your sales and revenue to make more data-driven decisions to improve your sales.

eCommerce tracking allows you to easily find key performance indicators of your online shop such as the number of transactions, revenue, conversion rate, shopping cart abandonment, and more.

Tracking Form Submissions

Your email list is the single most important asset of your online business. If you’re looking to grow your email list, you’ll need to optimize your list building campaign and track how well your opt-in forms are converting. You can see your form conversion reports by going to the conversions tab of your Google Analytics.

We hope this beginner’s guide to Google Analytics helped you learn how to use Google Analytics to grow your website! Read more on our blog for marketing tips and Google Analytics guides!