How Real Estate Marketing Companies in Colorado Use Social Media

Most realtors and commercial developers have a social media presence, but it’s difficult to manage multiple profiles while producing content and managing sales. That’s why some businesses may turn to real estate marketing companies in Colorado to assist in day-to-day upkeep.

At Red Egg, our social media department keeps a pulse our clients’ social media platforms. We ensure your customers’ questions never go unanswered and keep your media feeds active and engaging. Given that so many people use social media as a way to interact and communicate with brands, it’s an important ingredient in any marketing strategy.

If you’re looking into hiring real estate marketing companies in Colorado, make sure your team optimizes these platforms:

Instagram

Facebook

LinkedIn is an amazing resource for finding and connecting with local professionals.

Property developers and managers can use this platform as a sales tool to get in contact with a network of business owners. You can find any number of contacts using LinkedIn search tools and Sales Navigator like franchise owners, inspectors, leasing agents, or architects. You can easily connect with other professionals via LinkedIn messenger or on business pages.

Pro Tip

Many small businesses and franchises may use LinkedIn to search for coworking spaces, property managers, or commercial real estate. Ensure your company has a business profile that’s up-to-date and optimized with relevant information like addresses and phone numbers.

Instagram

When managing more traditional social media platforms, it’s important to keep branding in mind with every post.

For example, all Instagram posts and stories should be high-quality photos with informative captions. Links to property pages or booking websites should be updated and accurate on your profile to allow easy access to company resources.

Pro Tip

Spend some time researching industry-specific hashtags. These little internal links are great resources to guide new users to your content. Tools like RiteTag can help to find hashtags that are on-brand and relevant for your target demographic.

Facebook

Around 7 in 10 U.S. adults use Facebook, making it an obvious option to connect with prospective clients. Videos, photos, status updates, and information about new listings or rental opportunities can be shared and promoted on the platform.

You can easily create social media ads using Facebook as well. However, if you choose to utilize this option, it’s important to manage Facebook’s Messenger service as well. This is especially important if there is an active promotion or job listing on your business profile. These messages will appear frequently and may require more than just an automatic reply.

We sold every unit in our luxury townhouse development before starting construction. We couldn’t have achieved these results without Red Egg Marketing. They created a website, print ads, and social media campaign that resulted in a 10 to 1, prospect to available unit, ratio. Demand was so strong that all units went under contract at prices significantly above our pro forma.

— Jim Lavalle, President, Epic Development

Hiring Real Estate Marketing Companies in Colorado

We are familiar with the demand that comes with being a real estate developer or agency in a bustling city like Denver. Between attending meetings, showing properties, and managing active sales, you may decide you need a hand managing your social media marketing strategy. Let us help!

Red Egg can develop a complete marketing strategy for your company! Let us execute your web development, SEO, and social media management. If you’re interested in learning more about how our team can improve you bottom line, check out some of our case studies.

Have any questions? Contact us!