You may hear about Pay-Per-Click advertising, specifically Google Adwords, and wonder if it makes sense for your business. I receive many questions regarding Adwords. What does it cost? How long must you run ads? How well does it work? I’ll try to answer questions like these and give you more information on this advertising avenue.
If you’re not sure what Google Ads are, they are those slightly off colored listings found at the top, bottom and right hand side of Google search results. An advertiser gets charged only when an ad is clicked on and the price is determined by an automated bidding system based on keywords. For instance, Company A and Company B are selling widgets. When someone types the word “widget” into a Google search, it immediately initiates a computerized auction. Company A chose to bid $2 for that keyword while Company B chose to spend $1. Thus, Company A gets the top spot in search results (the first listing) while Company B shows up beneath it. If the searcher clicks on Company A’s ad, they get charged, while Company B does not. Make sense? This is an oversimplified example because there are lots of factors that determine ad placement including ad relevance, quality scores, and a campaign’s click-through-rate, but hopefully you get the idea.
So is Google Adwords right for you and your business? Here are a couple points for consideration.
- Determine what you have to gain from more online traffic. Do you sell product on your website? Do you offer a service that people would use Google to search for?
- Determine your budget, and how much a lead is worth to you. You can spend very little or quite a lot with Pay-Per-Click advertising. Some clicks can cost only a few cents while others cost over $40! It all depends on the competition and the value. If there are very few searches for a keyword or subject but an acquired lead is worth thousands of dollars, the clicks will tend to be more expensive because the competition will be higher, but so is the reward.
Google Adwords is very successful for many companies. If you can create a strategic, relevant, high quality campaign, you can receive a high return on your investment. This makes Google Adwords a great Grassroots Marketing opportunity for many businesses. It can be instant, affordable and relevant web traffic to help grow your business and increase profitability.
If you have any questions about Google Adwords Pay-Per-Click advertising, please do not hesitate to contact me at firstname.lastname@example.org or 720-446-6640. New accounts receive $100 in free advertising so if you are interested in learning more or setting up an account, please contact me.