Project Description

Red Egg Marketing designed and developed both the microsite for 650 Idlewood Drive, as well as project signage to be placed on-site.

Case Study: Website Development

650 Idlewood Drive is an executive modern prairie style home being developed in the affluent town of Sandy Springs, GA. The goal for this project was to market the home as an exclusive opportunity, while helping the developers sell the home prior to its completion. We created a clean and modern microsite listing the property features and location details, with strong calls to action. The microsite provides the opportunity for interested parties to contact the developers and sign up for a VIP mailing list (pushing the exclusivity of the project). Understanding the unique opportunity this location provided, Red Egg Marketing also created on-site signage to drive neighborhood foot traffic to the 650 Idlewood Drive website, increasing the project’s local visibility. The home quickly sold after completion.