Project Description

Red Egg Marketing developed the brand and created the website for Armour Junction, a loft office commercial real estate asset located in Atlanta, GA.

Case Study: Commercial Real Estate Marketing

The buildings that make up Armour Junction were purchased by a commercial real estate investment group. The buildings were in complete disrepair and had 0% occupancy. The commercial real estate developer hired Red Egg Marketing to build the asset’s brand which included the designing the logo, creating the property website, generating marketing materials, and developing a marketing strategy for promotion. In just a year and a half after purchase, Armour Junction was 95% leased. Most leases were signed months before construction on the space was started. The hype that Red Egg Marketing helped create allowed the investment group to realize returns earlier than was expected.