Project Description

COVERPLUG hired Red Egg Marketing to help relaunch their product. The COVERPLUG is an outlet cover designed to childproof outlets and create a seamless look for walls.

Case Study: Product Marketing

Red Egg Marketing was hired to create an online presence for the COVERPLUG. This included a website build, the creation and management of various social media profiles, creation and maintenance of a Google Shopping campaign, video marketing, and more. We created and implemented digital marketing strategies for both the retail and wholesale markets.

Within a few months, the COVERPLUG was seeing triple digit sales growth and a large increase in customer engagement. Traffic to the website and the Amazon page both increased drastically. In just a year and a half, the COVERPLUG had attracted the attention of a major brand retailer and is now a licensed product.

I am the inventor of a child safety product. I engaged Ryan at Red Egg when we were ready to take this new product to the marketplace. He managed our SEO and our amazon advertising, with great success. Our success on amazon allowed us to move into some big box stores because it gave us a proven track record – important for an unknown, unproven product. I highly recommend Ryan for anyone looking to make an impact in the world of digital marketing.
Steve Moore, Coverplug