Project Description

Creede America is a housing development located in the small mountain town of Creede, Colorado. The community is a uniquely developed neighborhood of reasonably sized, newly constructed homes located in a spectacular setting. Red Egg Marketing manages the website and is responsible for their email marketing, press releases, and social media marketing and advertising.

Case Study: Real Estate Email Marketing

Over the course of this real estate email marketing campaign we have developed a highly targeted list of future Creede Americans and nurtured that relationship. Being a real estate development in a small mountain town off the beaten path, the sales cycle is long. People tend to visit Creede, fall in love with the town, and years later decide to move there seasonally or permanently. Our goal with the real estate email marketing campaign is to increase touchpoints using calls-to-action that encourage leads to start a conversation about owning a custom home in the lovely town of Creede. Email marketing campaigns consistently see above 65% open rates and 25% click rates.