SEOh No: Why Keyword Stuffing is Detrimental

Here’s why keyword stuffing is bad. Keyword stuffing creates a bad user experience. When you’re using keyword stuffing, it seems very unnatural. Keyword stuffing is an SEO tactic that doesn’t work. It is also unethical to use keyword stuffing to try to rank better on websites. Avoid keyword stuffing for better SEO.

That first paragraph was an attempt to stuff the phrase “keyword stuffing” into the beginning of this article. Did it work? I’m sure it caused a headache trying to read and I apologize for that. I wanted to show you an example of what keyword stuffing is and explain why it’s detrimental to your content.

So, What Exactly is Keyword Stuffing?

Keyword stuffing is the practice of cramming as many keywords onto a page, in content or metadata, as physically possible in an attempt to artificially increase a page’s ranking in search results to drive more traffic to the site. Sounds pretty horrible, right?

There’s something even worse known as spamdexing. Spamdexing is hiding keywords in content with methods such as matching font color to the background, setting the font size to zero or putting it behind an image. The words that are usually hidden are often just a list of common search phrases and big shot names.

These black hat techniques may have worked in the very beginning of search engine optimization. Back then, sites could rank on a large variety of keywords by simply cluttering them onto a page. However, in today’s SEO environment, trying to game the system to rank better on search engines will only hurt your website’s ranking in the long run.

Why is this Bad?

Take another look at the first paragraph. It’s pretty bad… Regardless of terrible readability, overusing a keyword can negatively impact a page’s rank based on modern search algorithms. Consumers are smart and search engines are smart. Keyword stuffing looks unsightly and it also creates a poor user experience, as the content seems unnatural to any web visitor. Not to mention, while you may rank higher for a short amount of time, if someone visits your page, sees the cluster of keywords, and then quickly exits out of it, what was the real benefit? Good SEO keeps users on the page and creates conversions.

Here’s What to Do Instead:

Google Webmasters mentions that irrelevant keywords result in negative user experiences which can harm your site’s ranking. They say, “to produce good, quality content, focus on creating useful, information-rich content that uses keywords appropriately and in context”.

Instead of focusing on the weird robot-crawly-spider-bots, focus on the people! Write for the real people who will be consuming your content. Create content that uses keywords appropriately in the proper fashion.

If all of this sounds intimidating, but you’re looking for quality content on your website that your visitors will love and those creepy aforementioned search engine spiders will gobble up, give us a call at (720) 446-6640 or shoot us an email at ryan@redeggmarketing.com. We’ll have this taken care of!