Researching and finding the most engaging content to post on your social media pages can be challenging and very time-consuming. Working with Red Egg on your social media management and advertising means leaning on a diverse team of marketing experts. We have considerable experience working in a wide variety of industries ranging from large companies in complex B2B markets to small businesses with a focus on engaging with local communities.
We will craft the right content based on your audience and objectives, create custom images or artwork as needed, link to and mention relevant and timely stories, use appropriate hashtags to increase exposure and audience reach, and create clear calls to action. We offer these capabilities across all widely-used social media platforms.
A benefit of social media advertising is the ability to define and target audiences with incredible accuracy and specificity. The ever-evolving set of tools available to marketers on platforms like Facebook allow us to target audiences based on location, age, and interests to name a few.
For example, if a bike shop located in the RiNo neighborhood of Denver is promoting mountain bikes, we may decide to target ads only to users in their mid-twenties to late-fifties that reside in the zip codes surrounding the RiNo neighborhood and who also have shown interest in downhill mountain biking, Enduro mountain biking, mountain bikes, mountain bike racing and other relevant topics.
This allows us to create highly specific audiences of the right size and profile for your individual advertising purposes for optimal results and cost-effectiveness.
Targeted outreach is a powerful way to deliver customized and personalized messaging to prospects through social media. LinkedIn Sales Navigator is a sophisticated targeting tool used for outreach on LinkedIn, providing the capability to directly message people or companies that fit your target prospect profile. Red Egg can handle the time-consuming effort of searching for and identifying the right prospects, creating personalized messaging and delivering it on your behalf.
We can use data on existing prospects from your CRM, lists or other sources as well to guide our outreach strategies. Responses to the outreach can be delivered directly to you for immediate action. As a secondary benefit, targeted outreach increases your connections and followers of your brand by raising awareness through new interactions.
When we develop a social media strategy with you, we measure all available metrics and activity associated with any campaigns. We determine what metrics are important to your objectives, and we continuously monitor and report on those metrics to provide insights on the success of the campaigns and ongoing adjustments to our strategy. We stay up-to-date on the latest technologies and techniques used for targeting audiences as well as tracking effectiveness.
Facebook and Instagram are the most powerful social media platforms when it comes to the extent of targeting possibilities and event-based measurement and analytics. We can utilize these capabilities to measure exposure and engagement not only on Facebook and Instagram but also connect your social media efforts back to events on your website, such as form submissions, email signups and more.