Timeless Marketing Tips
Some marketing best practices come and go, but others have stood the test of time. When you are developing a new strategy, you might be tempted to only focus on modern marketing trends, but don’t forget about the tried and true tactics. By focusing on these timeless marketing tips, you’ll see why they’ve been successful time and time again.
People are pretty good at determining if you’re being authentic in your marketing or are only trying to make a buck. Consumers are interested in brands that not only have great products and services, but care about their customers as well. By showing your audience that your brand has personality and isn’t afraid to be authentically “you,” you instantly become more relatable to consumers.
Consistency is key when it comes to attracting and retaining customers. For example, if your social media presence consists of posting fun and goofy things going on around the office and you immediately change your style to have more of an “all-business no-nonsense” vibe, chances are, the audience that was attracted to you to begin with will now feel alienated. By maintaining a consistent voice and personality across all marketing platforms, your audience will get a better feel for your brand and be more inclined to remember and interact with you in the future.
Choose Platforms Wisely
As all good marketers know – not all online marketing platforms are created equally. For example, email marketing is good for informing existing customers of new products or services, while social media marketing is better for keeping customers engaged with your brand and spreading awareness. It’s important to understand what your customers want to see across each platform and what they will interact well with.
People Love Good Content
Ensuring that your content is engaging and relevant to your audience is a huge component of good marketing. Nowadays, customers not only have to buy into your product or service, but also your brand’s message and values – both of which are portrayed through content.
Let Customers Do the Talking
You can tell the world how great your brand is until you’re blue in the face, but their only response will be “Well, of course you’re saying that. It’s YOUR brand!” The reason review and ratings websites are so popular is because they are made up of real customers’ honest opinions of the product or service. By letting your customers do the talking, you not only increase your brand’s reputation, but your credibility as well. Something to keep in mind here, though – negative reviews can be very damaging, so make sure you have a product or service you can stand by.
Tell Them What They Want
Sometimes customers need to have their hands held a little bit before they make a purchase. You could send them the world’s most enticing email and, if there is no call to action or something that very obviously tells them what the next step is, odds are their interest will stop there. Tell your audience who you are, what you can offer them, and how they can get it. Simple as that.
The Easier the Better
The more streamlined the buying process is, the better. The fewer steps a consumer has to go through to convert, the fewer possible problems can come up along the way that could hinder them from following through. What you’ll see in return, is an increase in conversions and, ultimately, loyal customers.
Today there are many aspects that go into good marketing, but we don’t call these timeless marketing tips for nothing! If you think you could use some help with one or more of these, give us a shout – we’d be happy to help.