Why Videos Should Be a Crucial Part of Your Marketing Strategy
Video has really taken off on social media and, if your brand doesn’t have a video marketing strategy, you’re falling behind. Especially with video available on every platform now. We’ve spoken before on video marketing and how it’s dominating social for 2019.
Why is this important? You’re most likely falling behind if you’re not creating video. Lucky for you, we’ll tell you exactly why you need video marketing and how it’s effective, the different kinds of videos used in video marketing, and how to successfully create your own videos.
Why You Need Videos
Video marketing is a great way to humanize your brand and allow prospective clients and customers to see what’s going on behind the scenes. It can be used to teach your audience how to do something, demonstrate your expertise and knowledge, or showcase your products and services. The relationships videos allow you to build are unlike using text alone. You have the opportunity to tell your story, showcase your business, and evoke greater emotion through this media.
The great thing about video is how you can use it on all social media platforms. You can upload pre-recorded video, or you can utilize a Live function. Ultimately using the Live function will give you more reach because algorithms encourage greater usage of live elements.
Different Kinds of Videos
Before you start filming, you need to determine what type of videos you want to create. Here’s a list to help you better understand what types of video you can use to correlate with what you want to portray.
- Live Videos
Live video gives your viewers a special, behind-the-scenes look at your company. It draws longer streams and higher engagement rates. Live-stream interviews, presentations, and events, and encourage viewers to comment with questions! It’s a great, creative way to start a conversation.
- Brand Videos
The goal of a brand video is to build awareness around your company and to attract your target audience. These videos are typically created as a part of a larger advertising campaign.
- Event Videos
A highlight reel or interviews and presentations from an event is a great way to showcase your event or promote future events.
- Animated Videos
Animated videos are an easy way to explain abstract services or products. These concepts need a visual element to make them easier to describe.
- Demo Videos
This type of video is to showcase how your product works. You can take viewers on a tour of your software and how it’s used or try an unboxing of a physical product and testing it out!
- Educational or How-To Videos
These videos teach your audience something new or help them with the foundational knowledge they need to better understand your business or the solutions you offer.
- Explainer Videos
Explainer videos help your audience understand why they need your product or service. They usually focus on a fictional journey of the company’s core buyer persona who is struggling with a problem and overcomes the issue by adopting or buying the business’ solution.
- Case Study and Customer Testimonial Videos
One of the best ways to prove your product will solve your prospects specific problem is featuring testimonials or case studies. Satisfied, loyal customers are your best advocates.
- 360° and Virtual Reality Videos
360° videos allow viewers to take a walk through the content as if they were physically standing in the content. Virtual Reality (VR) allows viewers to navigate and control their experience.
- Augmented Reality Videos
Augmented Reality (AR) adds a digital layer onto what you are currently viewing in the world. The IKEA Place app is a great example of this. You can point your camera at your office and see how a desk would look in the space!
There’s so much you can do with video and finding the right one for what you want to portray is important for your brand’s reach.
How to Effectively Use Video Marketing
To create compelling, inspiring, and actionable videos, you need to center your video around the story, not the sale. Allow your viewers to get lost in your video instead of a video that’s actively annoying and repelling your customers. Harness the emotive power of video by appealing to your consumers’ needs and hidden desires.
1/5th of viewers will click away from a video within the first 10 seconds, so you need to make the first 10 seconds of your video the best feature. Your video should immediately convey its value and provide an answer to why it should be watched. Humor is great to keep viewers watching.
Videos are also optimizable through features like tags, so don’t forget to make these as relevant as possible! Ensure the descriptions you provide for your videos have relevant keywords for Google and other search engines to find you.
Video is a great tool for businesses to use. It allows for creative freedom with a personalized feel. It enchants prospects and adds a layer of innovation. Hopefully, after reading this you’ll start creating videos for your brand! If you’re interested in some more best practices or would like a video to be made for you, give us a call at (720) 446-6640 or email Ryan at firstname.lastname@example.org.