Website Development for Marketers

Your website is an integral part of your company, your brand, and your customer’s experience with both. Having a clean, optimized, and responsive website will put you miles ahead of your competitors and to get there, you’ll need to know about website development.

As you look into redesigning or creating your website, you should take into account the importance of optimizing your website to integrate well with your business’ marketing strategies.

The process of creating a website isn’t a simple 3 step process. Each website is different based on the company’s goals. Below is a brief overview of the process that goes into website development.

Planning and Creating a Sitemap

All websites start with a plan. Creating a wireframe and sitemap will help organize and map out what your website will look like and will help manifest your vision. A sitemap will organize the pages on your website and describe what content they will contain. A wireframe allows clients to see what their website will look like before development begins to ensure they are being provided with what they want. 

The Back-End

The back-end is the machine behind the scenes that makes a website function. It handles the data that enables functionality on the front-end. Databases and servers work together to build the foundation for websites. Databases are responsible for storage, organization, and the processing of data so it is easily retrievable by server requests. Servers then process, send, and receive the data requests.

The Front-End

The front-end of website development is the side that ensures what the site users are seeing looks good. This is the “client-side” of the website that encompasses typography, navigation, positioning, and browser compatibility and responsiveness. It’s what your visitors, clients, and customers see and interact with when they use your website so it’s important that it is easy to use and properly portrays your brand.


Finally, you will have to acquire a domain name. This will be the URL and name of the website. Services like GoDaddy and Hover or site builders like WordPress and Squarespace help you purchase and register domain names.

Website Development and Marketing

So, what does this all have to do with marketing?

Your website is a platform to showcase your business and allow visitors to learn more about the products or services you offer! If your website looks outdated or unappealing, your audience will immediately have a negative impression of your business. The only thing worse is if you don’t have a website and potential customers aren’t able to find you at all!

Webpage Optimization

Website development and practices influence Search Engine Optimization strategy. Aside from how things look and where things go, the content and elements on your website can directly affect SEO. Your website development needs to incorporate SEO friendly code and be optimized for appropriate keywords and phrases.

Customer Service

Your website is your first impression to potential customers. People will judge your business just by looking at your website. An outdated, sloppy website can make visitors infer you haven’t kept up with the latest developments and trend and a website that is not responsive to different platforms and devices might cause you to lose out on business.

Your website and how you develop it is the digital face of your business, and you’d want everyone to feel welcome to your business, right?

If you’re ready to build your dream website today, contact us online or call us at 720-466-6640 to speak with a specialist. We look forward to helping your business grow!