If you Google “Do I need do update my website” you’re going to get an overwhelmingly loud “YES” from the Internet. Now we know that’s kind of like asking a car dealership if you need a new car, but you can take our word for it when we tell you an updated website is an absolute must in today’s business world. You don’t even have to take our word for it; just take a second to think about it yourself.
How do you feel when you access a website that’s out of date and difficult to maneuver? Are you less likely to seek out services/products from that site? Do you have less faith in the company? Are you more likely to find a different, more up-to-date website? If we haven’t convinced you yet, here’s three major motivators to keep an updated website:
1.) A website needs to be mobile friendly. It’s not enough to have a well-designed desktop interface if no one can maneuver your website from their phone. “72% of mobile users consider it important that a website is mobile-friendly, and will most likely abandon a website and never revisit if it does not meet their expectations,” says Matt SamyciaWood at IndustrialBrand.com.
2.) A website’s home page needs to be visually appealing to the consumer. We’ve said it before and we’ll say it again: a consumer will decide within seconds whether or not your site will meet your needs. Your website is a reflection of your company. A well organized, easy to navigate, and visually appealing site exudes confidence and professionalism to the consumer.
3.) An up-to-date website will improve your search engine rankings. Redoing your website will allow you to include more relevant keywords and content to help improve your SEO rankings. But even more than that, an up-to-date website will improve your freshness rankings. According to Jeremy Johnson at Rocketspark.com, “Content with a more recent inception date tends to rank higher than older content, so adding fresh content can help keep your site ranking where it should.”
So you’ve decided to update: now comes the hard part. How the heck do you update a website? Our suggestion is to work with WordPress because of its ease of use and incredible results. Coding a website from scratch compared to using WordPress is like painting the Mona Lisa versus buying a paint-by-number of the Mona Lisa. The results will be pretty much the same, but the first option is going to require a heck of a lot more time, training, and creative genius. Because of its flexibility and ease of use, a WordPress website allows the computer savvy to update content and post to a blog with relative ease. (For a SHORT WordPress tutorial, click here). Even better? WordPress is more search engine friendly, resulting in more traffic on your site, resulting in a very happy website owner. Remember, if you ever need any help with any of this, Red Egg Marketing is here for you!