What Is Social Media Management and Why Does My Small Business Need It?
Many small businesses may know about the power of social, but how much time does a business need to spend managing social media? And how exactly does social media management benefit your business? Read on to find out.
What is Social Media Management?
If you’ve been asking yourself this question, you’ve come to the right place. At Red Egg Marketing, we provide social media management services to small businesses and we’ve learned a thing or two in our years of experience.
Social media management is the process of managing all the interactions your brand has across social media channels like Twitter, Facebook, Instagram, and LinkedIn.
- Choosing the right social media platforms for your business and how much time to devote to each.
- Developing a social media strategy including determining what audiences to reach and how to engage with and respond to those audiences.
- Creating a schedule and planning how frequently you will post on what topics.
- Promptly responding to comments or other interactions in the most appropriate ways.
- Tracking performance and discovering insights to influence social media strategy.
- Managing brand voice and style distinctions when posting to personal profiles versus brand accounts.
- Researching, planning and managing strategies to engage with new users based on profile information, interests and behavior.
These are just some of the tasks and responsibilities a good social media manager should be capable of handling.
In addition to sound organizational and strategic planning skills, a good social media manager should possess:
- Strong writing skills (posts free of grammar and spelling mistakes will keep your brand looking professional.)
- Great attention to detail (a post with a broken or incorrect link will create poor experiences for followers.)
- Ability to learn new technologies quickly and understanding of the latest best practices (the social media landscape is always evolving!)
- Creativity (creative and compelling content makes your brand stand out from the crowd, and that’s a good thing!)
How Can Social Media Management Help My Business?
Now that we know some of what a good social media management service should provide, how do small businesses evaluate how much time and money to devote to social media marketing? What are some of the benefits?
The answer depends on your objectives. A strong social media management strategy can help:
- Increase brand exposure
Sure, this may seem like an obvious one, but it is worth emphasizing. Properly managing your social media presence means you stand a better chance of engaging with the over 2.46 billion people using social media networks around the world. Social media management helps increase exposure to your brand through content posted from your brand profile as well as new interactions created on the pages and posts of others.
- Build trust through great customer service
Social media isn’t just a marketing tool; it is increasingly a preferred method for customers to reach out to brands with questions or requests. Social customer service done correctly can help increase revenue, customer satisfaction, and customer retention. Responding to new comments and questions in a friendly and professional manner will help drive customer loyalty and build trust.
- Drive more traffic to your website
Next to search traffic, social traffic is typically one of the most popular ways people are referred to websites. Having a presence on the most used social networks is essential to begin generating traffic. More importantly, a good social media management strategy will increase interactions with followers and other users to create more opportunities to drive traffic to your site.
- Showcase thought leadership
Social media is an excellent opportunity to share information on topics relevant to your industry or area of expertise. Content that is valuable and useful to others is more likely to be shared by other influencers on social media, increasing your reach as well as people mentioning and discussing your content. People will seek out your expertise and reward you for it. Becoming a genuine, bona-fide thought-leader will get you recognized as an authority in your specialized field.
When do you know when you’ve established yourself as a thought leader?
When existing thought leaders in your field start looking to you for advice.
Managing Social Media is a Challenge for Small Businesses
A frequent challenge for small businesses and startups is figuring out the most effective use of their limited time and resources to devote toward marketing. The staggering growth of the internet and social media outlets in recent years has many businesses shifting focus toward digital marketing and social media, but the fast pace of growth also means an increasing number of social media platforms to consider along with an ever-evolving list of strategies to pursue and best practices to follow.
Not to mention building the different social media accounts right for your business as well as planning and managing posting to those accounts and engaging with a community of followers.
So, the question is:
How can small businesses manage their social media without devoting significant time and resources?
Building a team of people with the right expertise to manage their social media marketing may be expensive, which is why hiring a social media marketing agency is often the route small businesses take.
When working with an agency to manage your social media marketing efforts, you want to feel comfortable that they’re able to quickly absorb new information about your business and niche. Transferring over institutional knowledge and being able to convey the voice of your brand is key. So when you explain your business to those who will be managing your social media on your behalf, you’ll want to make sure they can accurately represent and express your brand.
One of the major advantages of working with an experienced social media marketing agency, besides saving you a great deal of time, is that you gain access to multiple new resources and team members in a more cost-effective manner. The benefits of this are multifold. Each team member brings different expertise and ideas to the table, and processes are also streamlined and designed to utilize those skills in an efficient manner. This improves quality control and eliminates potential mistakes or errors that might otherwise be missed, both with setup and analytics as well as with the content of your posts, and also allows for greater creativity through collaboration of multiple team members.
If you have questions in your search to successfully manage your small business’ social media, or you’re looking for an experienced team that can do the job, don’t hesitate to contact usfor more information!