Base Camp Cyclery

Case Study

Client Profile

Base Camp Cyclery is a bike shop based in Denver Colorado that primarily sells high-end mountain bikes. They perform bike sales, bike service, and premium mountain bike demos and rentals.

The Challenge

When it comes to bike shops, Denver has plenty. Competition is fierce and many new shops don’t last very long. Since 2001 there’s been a 42% decline in local bike shops according to the National Bicycle Dealers Association. Base Camp Cyclery engaged Red Egg Marketing to develop their brand as well as create and implement a full-scale marketing strategy to ensure they didn’t become a statistic.

Our Solution

We designed their brand to be as attractive as it is recognizable. We branded everything from t-shirts and hats to wallets and bike jerseys. We developed a user-friendly website with a strong focus on SEO and created an email marketing strategy to increase engagement. Using geo-targeted digital advertising we increased search visibility and improved brand awareness in their target market.

The Results

Thanks to our marketing strategy, Base Camp Cyclery went from zero to hero in search results. In just a few months, they were competing with shops that have been in business for 30+ years. The shop was profitable in its first year of business, then saw an incredible increase in year two. The service center has been consistently booked out 3 – 4 weeks and the sales department was forced to create waiting lists for its hottest bikes.