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Social Media Metrics You Should be Measuring: Conversions

Social Media Metrics You Should be Measuring: Conversions Depending on what goals you have when running a social media campaign, the metrics that you focus on may vary. While it is good to know what all metrics mean and why they are important, having the ability to highlight those with the most influence and explain [...]

By | March 30th, 2018|Social Media, Social Search / Reputation Management|0 Comments

Things to Consider When Planning Your Small Business Website

Things to Consider When Planning Your Small Business Website Planning is essential for any small business or organization. In the words of Dwight D. Eisenhower "Plans are nothing; planning is everything." Planning is required to: create a successful business plan and marketing strategy; create and manage a budget; manage operational changes; adapt to changes [...]

By | March 23rd, 2018|Branding, Online Presence Management, Uncategorized, Website Creation|Comments Off on Things to Consider When Planning Your Small Business Website

Social Media Metrics Should You be Measuring: Traffic

Social Media Metrics Should You be Measuring: Traffic Depending on what goals you have when running a social media campaign, the metrics that you focus on may vary. While it is good to know what all metrics mean and why they are important, having the ability to highlight those with the most influence and explain [...]

By | March 14th, 2018|Inbound Marketing, Social Media, Social Search / Reputation Management, Tips|Comments Off on Social Media Metrics Should You be Measuring: Traffic

How to Add Google Business Reviews to Your WordPress Site and Star Ratings in Organic Search Results

How to Add Google Business Reviews to Your WordPress Site and Star Ratings in Organic Search Results In this post you'll find: A step-by-step guide to adding Google reviews to your WordPress site through a plugin Tips on getting started with Schema.org and getting Google review star ratings to appear in organic search results [...]

By | March 9th, 2018|Google Business Reviews, Google Places, Rich Snippets, Schema.org, Search Engine Optimization, Structured Data|Comments Off on How to Add Google Business Reviews to Your WordPress Site and Star Ratings in Organic Search Results

Social Media Metrics You Should be Measuring: Engagement

Social Media Metrics You Should be Measuring: Engagement Depending on what goals you have when running a social media campaign, the metrics that you focus on may vary. While it is good to know what all metrics mean and why they are important, having the ability to highlight those with the most influence and explain [...]

By | January 31st, 2018|Facebook, Instagram, Pay-Per-Click Advertising, Social Media, Twitter|Comments Off on Social Media Metrics You Should be Measuring: Engagement

Why Real Estate Developers Need a Digital Marketing and Social Media Strategy

Why Real Estate Developers Need a Digital Marketing and Social Media Strategy Real estate development is a competitive and risky business. Keeping up with how buyers use technology in the home search process is one of the keys to remaining competitive as a real estate developer today; and with access to information and the use [...]

By | January 23rd, 2018|Real Estate Listings, Real Estate Marketing, Social Media|Comments Off on Why Real Estate Developers Need a Digital Marketing and Social Media Strategy

The Hidden Benefits of Online Reviews

The Hidden Benefits of Online Reviews It’s no secret we love small businesses - not only because we are one, but because they make up the majority of our clients too! That’s why we know the benefits of online reviews for businesses, especially us little guys. Besides the obvious advantages that great customer reviews can [...]

By | December 22nd, 2017|Google Local, Online Presence Management, Search Engine Optimization|Comments Off on The Hidden Benefits of Online Reviews

2018 Digital Marketing Trends

2018 Digital Marketing Trends With 2017 coming to an end, we wanted to share some of our predictions for 2018 digital marketing trends. While we cannot foresee the future – although we wish we could – these are our opinions based on our collective years of expertise in the wonderful world of digital marketing. Live [...]

By | December 11th, 2017|Social Search / Reputation Management, Tips, Uncategorized|Comments Off on 2018 Digital Marketing Trends

Inbound Marketing Explained

Inbound Marketing Explained We all know what traditional marketing is, but what exactly is this inbound marketing we speak of? Great question. While traditional marketing pushes the brand, product, or service onto the customer and entices them to buy, inbound marketing is focused on pulling the customer in and making them want what you have [...]

By | December 4th, 2017|Inbound Marketing, Social Search / Reputation Management|Comments Off on Inbound Marketing Explained

Timeless Marketing Tips

Timeless Marketing Tips Some marketing best practices come and go, but others have stood the test of time. When you are developing a new strategy, you might be tempted to only focus on modern marketing trends, but don’t forget about the tried and true tactics. By focusing on these timeless marketing tips, you’ll see why [...]

By | November 9th, 2017|Branding, Online Presence Management, Social Search / Reputation Management, Tips|Comments Off on Timeless Marketing Tips