Blog Post SEO Tips A key piece to any business with an online presence is the content. Posting useful and relevant information to your blog will build trust with your customers and be a very powerful tool in bringing new traffic to your website. In order for potential customers to find your content though, you [...]
Basic SEO Quick Tips to Get Anyone Started Search Engine Optimization is possibly the most important piece of every single website. No matter if your goal is to gain clients, sell products online, or even to drive traffic to a physical store, there is no point to having a website without basic SEO; no one [...]
8 Reasons to Send an Email Newsletter for Your Business. We’ll be honest with you. Email newsletters take some time and are a lot of work. They need to be compelling, contain a strong call-to-action, and elbow their way into your recipient’s gaze amidst a crowded inbox. A pretty tall order, but definitely not impossible. [...]
Google AdWords vs. Organic SEO We get this question often when discussing marketing strategy with clients and potential clients. In this post we will lay out the pros and cons of using AdWords versus organic SEO and vice versa. First, we’ll introduce you to Google AdWords and Organic SEO. Next we’ll discuss the benefits and [...]
How to Make Your Houzz Profile Stand Out. In last month’s blog post we told you what Houzz was, who uses it, and why it is an indispensable marketing platform for interior designers, general contractors, or any company providing a service related to home renovations. If your work is home improvement related, we are talking [...]
How Does Houzz Work for Your Business? If you are a professional working in residential real estate, Houzz deserves a moment of your marketing time. Design-Build firms, general contractors, home builders, interior designers, landscape architects, and kitchen and bath remodelers are just a few examples of who is using Houzz for marketing. Even residential home service [...]
Facebook Marketing Advice for Realtors. Facebook, the juggernaut of all social media platforms. It’s a crowded room but you can’t afford not to market real estate here. Odds are your competition is already doing so, and if they are not, this leaves it wide open for your realty group to capitalize. Here are a few [...]
Write a Winning Win-Back Email. Q: What is a win-back email? A: A win-back email is an email to a customer who at one time opted into your email communications, but hasn’t made any purchases of goods or services in a while. Deciding how long before sending a win-back email is dependent on your business. [...]
Emotional Appeals to Consumers – Are You Feeling It? We’re starting from the premise that all of our decisions in life are driven by emotions. Think about it this way, reason allows us to make sense of our life but emotions drive us to act. Act as in get married, buy the house, or purchase [...]
Move PDFs online. Move PDFs online with a microsite. Microsites pack a powerful punch and bringing your PDF content online will boost your business’s ability to find and interact with clients. Microsites are simple but effective websites that convey information currently stored in PDF form. Below we discuss the benefits of bringing your PDFs online. Ok, let’s get real, [...]
