The Importance of Understanding Your Target Audience How can you market to prospective customers if you don’t know who they are? Simple. You can’t. Well, you can but you won’t reach them very well. We’re here to give you some expert tips on how to figure out who your target audience is and how to [...]
What Your Logo Says About Your Business There are many elements of logo design that convey different messages to consumers. Every aspect from color to letter spacing must be taken into account when designing a strong logo that will be the face of your brand. In this post, we’ll discuss the details behind certain characteristics [...]
What Is Social Media Management and Why Does My Small Business Need It? Many small businesses may know about the power of social, but how much time does a business need to spend managing social media? And how exactly does social media management benefit your business? Read on to find out. What is Social Media [...]
4 Steps for a Successful Real Estate Marketing Strategy Are you a real estate developer and don’t quite know how to market your developments online? Well, you’ve come to the right place! Not only are we well versed in the real estate marketing world, but we have some tips to help you ensure you have [...]
In-House vs. Agency Marketing: Which Is Best for You? When it comes to your company’s marketing efforts, you often have a choice of creating an in-house team or hiring an outside agency. So how do you choose? While there are pros and cons to both, there are a few key differentiators that should be weighed [...]
Social Media Metrics You Should be Measuring: Conversions Depending on what goals you have when running a social media campaign, the metrics that you focus on may vary. While it is good to know what all metrics mean and why they are important, having the ability to highlight those with the most influence and explain [...]
Things to Consider When Planning Your Small Business Website Planning is essential for any small business or organization. In the words of Dwight D. Eisenhower "Plans are nothing; planning is everything." Planning is required to: create a successful business plan and marketing strategy; create and manage a budget; manage operational changes; adapt to changes [...]
Social Media Metrics Should You be Measuring: Traffic Depending on what goals you have when running a social media campaign, the metrics that you focus on may vary. While it is good to know what all metrics mean and why they are important, having the ability to highlight those with the most influence and explain [...]
How to Add Google Business Reviews to Your WordPress Site and Star Ratings in Organic Search Results In this post you'll find: A step-by-step guide to adding Google reviews to your WordPress site through a plugin Tips on getting started with Schema.org and getting Google review star ratings to appear in organic search results [...]
Social Media Metrics You Should be Measuring: Engagement Depending on what goals you have when running a social media campaign, the metrics that you focus on may vary. While it is good to know what all metrics mean and why they are important, having the ability to highlight those with the most influence and explain [...]
