Jensen Oldham Personal Injury Law

Case Study

Client Profile

Jensen Oldham Personal Injury Law is a Reno, Nevada-based personal injury firm led by founding partner Bob Jensen, a Board Certified Personal Injury Specialist with decades of litigation experience. The firm represents individuals injured due to the negligence of others, fighting aggressively against insurance companies to secure the compensation clients deserve for pain, lost wages, and medical expenses.

The Challenge

After one partner at a well-known personal injury law firm in Reno, NV retired, the remaining partner needed to set up a new brand, website, and marketing strategy so he wouldn’t skip a beat. The retiring partner did not want his namesake associated with the new firm which meant a new name and a new domain name, putting years of SEO work at risk if not handled correctly.

Our Solution

We jumped into the naming process and provided quality .com domain name options. Once the name was selected, we crafted a brand that looked trustworthy and established. We developed the website based around a comprehensive SEO strategy and designed each page for optimal lead capture to support the digital advertising strategy. Upon launch, we implemented a 301-redirect strategy to the new domain to preserve backlinks and domain authority.

The Results

Thanks to our strategic approach to branding, web development, SEO, and digital advertising, Jensen Oldham Personal Injury Law didn’t skip a beat. Their new website ranked for many of the same keywords as the previous website and started ranking for even more high value search terms. Overall web traffic has improved, and the website is generating more high-quality leads than before providing a solid return on their investment.