Case Study
Client Profile
1045 Piedmont Apartments is a 30-residence boutique apartment community at the edge of Piedmont Park in Midtown Atlanta. The property pairs a modern, condo-style feel with walkable access to the park and some of Midtown’s best dining, fitness, and culture.
The Challenge
When EpiCity acquired the property, it came with baggage. The previous brand carried a poor online reputation, didn’t reflect the quality of the building, and it wasn’t leasing well. Rather than try to repair the reputation previous owners left behind, EpiCity elected to start fresh: a new identity that could reintroduce the revamped property to the market under new ownership.
Our Solution
We developed a strategy to rebrand the property from the ground up and give it a fresh digital start. Our team researched the Midtown rental market and the audiences EpiCity wanted to reach, including affluent professionals, lifestyle renters, and downsizers drawn to walkable living near the park. That research shaped the brand name options we presented, each designed to stand apart from the park-based names common in the area. The property landed on 1045 Piedmont, a clean, address-based name that matches how people search and gives the building a distinct, modern identity.
With a new name in place, we built everything else to match. We created a visual identity, a new website, and supplemental marketing materials centered on what the ideal resident cares about most: the intimate scale of the building, privacy, and a front-row seat to Piedmont Park. Our development team integrated available listings from AppFolio and built an easy way for mobile and desktop users to access virtual tours of available units.
The Results
The fresh start paid off. Under new ownership and a new brand, 1045 Piedmont reached 95% occupancy by the end of its first leasing season under new ownership. EpiCity continues to partner with Red Egg Marketing for website management, marketing strategy, and digital advertising for 1045 Piedmont and several of their other investment properties.
Branding
Created a new logo and visual identity for 1045 Piedmont Apartments.
Web Development
Mobile-friendly website designed for tenant lead capture and property management correspondence.
Custom Neighborhood Map
We created a custom, searchable map to highlight some of the best eats and scenes in the Piedmont Park neighborhood.
Leasing Software Integration
Our developers integrated an automatic Appfolio feed showing available space for easy listing management and seamless guest card integration.
Optimized Communication
We set up a spam-protected lead capture form with dependencies to help prospective renters and current tenants get in touch with the right people, all from one place.
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