American Museum of Western Art

Case Study

Client Profile

The American Museum of Western Art — The Anschutz Collection is a local art museum in Denver. Their collection of over 300 paintings spanning three floors of galleries reveal a range of styles and subject matter, from the historic to the contemporary from the early 19th century to present day.

The Challenge

The American Museum of Western Art needed a new E-Commerce website. The old website was not mobile-friendly and had a complicated checkout system. The challenge with this project was developing an E-Commerce website that could sell products as well as tickets for events, while still utilizing an easy-to-use content management system. Previously two different platforms were used: one for events and one for the online store. The old website required a visitor to check out twice using two different interfaces if they wished to purchase a ticket to the museum and an item from the online gift shop.

Our Solution

We decided on building a WordPress website and using the WooCommerce selling platform to create a custom E-Commerce solution so visitors could purchase a ticket and a product in a single transaction using a user-friendly interface. We added other slick features to the website including a robust historic timeline for teachers and museum guests spanning from 1776–2010.

The Results

The museum has been very happy with their new E-Commerce website. Ticket and E-Commerce store sales have increased since the website redesign. The museum uses Red Egg Marketing for website maintenance, support, and website hosting. We also developed and implemented an email marketing strategy to promote special programs which has significantly increased repeat visits and event attendance.