Birdie HR

Case Study

Client Profile

Birdie is a full-service outsourced Human Resources firm in Denver, CO. They create tailored HR solutions for small and medium-sized businesses with services that include compliance, hands-on consulting, executive coaching, and more.

The Challenge

Birdie came to Red Egg looking to update their name and develop a new brand for their outsourced HR firm. They wanted a name that was more modern and meaningful to the owner with an updated brand and website to match. Once the new brand was launched, they wanted to get it in front of the correct audiences and increase their organic lead flow with a robust SEO strategy.

Our Solution

We took them through our naming and branding process to determine their naming preferences, define target audiences, develop personas, and refine their messaging. After landing on a name and thoroughly checking all trademark legalities, we developed a logo and color palate that only strengthen the visual brand. Utilizing the brand strategy as the foundation for the content on the new website, we developed messaging that demonstrates their industry expertise and showcases their work. We drove potential customers to the new site with a calculated SEO strategy to maximize organic visibility and drive high-intent traffic.

The Results

Thanks to our strategy and execution, Birdie got the brand revamp it needed to stand out in the outsourced HR industry. Since then, they have continued to outperform competitors and remain not only at the top of search results, but word of mouth referrals as well. Their continued success has led them to expand their team to keep up with increased demand.