Block Forty45

Case Study

Client Profile

Block Forty45 is a mixed-use development located in Denver’s Sunnyside neighborhood, offering modern townhomes, coworking and private office space, and street-level retail all within a single connected block. Developed under the eVelo Properties group, the property is designed for people who want to live, work, and grow in one walkable, well-connected location.

The Challenge

Right at the start of the COVID-19 pandemic, HM Capital, a Denver real estate developer, had a significant amount of space that needed to be leased. 33 residential rental units finished construction were sitting idle online without very much interaction or interest. At the same time, the coworking space located in the mixed-use development had lost half their tenants as state regulations mandated people stay home.

Our Solution

We revamped their branding, updated their messaging according to demographic research, and ran a geo-fenced digital marketing campaign that included social media advertising and Google Ads. We used email marketing to leverage referrals and maintain relationships with warm leads. We also integrated lead capture with the Appfolio real estate management software to streamline lead management.

The Results

Within a few months the residential space was at 100% occupancy despite the unfavorable market conditions. A short time after that, the coworking space was 100% leased during a time when most coworking spaces were struggling.