Centennial Leasing & Sales

Case Study

Client Profile

Centennial Leasing and Sales is an auto brokerage with locations in Denver, Northern Colorado, and Arizona, serving customers since 1984. Their inventory spans nearly every make and model in both new and used vehicles, making them a one-stop resource for buyers looking for a straightforward, stress-free automotive experience.

The Challenge

Centennial Leasing & Sales was looking to refine their brand to attract a younger audience and build awareness for a better alternative to buying or leasing a vehicle than the traditional dealership model. Originally started in 1984, they had built a very successful auto brokerage from radio, referrals, and repeat business. Nearly 40 years later, they engaged Red Egg to hone their branding, develop an innovative website application that seamlessly integrates with their pre-owned inventory, and implement an SEO and digital advertising strategy to bring in new customers.

Our Solution

We took them through our branding process to determine their target audiences, develop personas, and refine their messaging. Utilizing the brand strategy as the foundation for the content on the new website, we developed a consistent and compelling message across all locations.

We engineered a custom solution that pulls and displays inventory data with near real-time precision, blending high-end aesthetics with seamless functionality.

We drove potential customers to the new sites with a robust SEO strategy and sophisticated targeting and retargeting social campaigns to maximize visibility and drive high-intent traffic.

The Results

Thanks to our strategy and execution, Centennial Leasing & Sales got the facelift and brand revamp it needed to stand out in the saturated auto broker and dealership landscape. Since then, they have continued to outperform competitors and remain not only at the top of search results, but word of mouth referrals as well.

Their continued success led to them opening a second location in Phoenix in 2025.